Keep Cmercury and Direct IQ aligned: when communication events happen in one, update the other automatically.
Example: when Direct IQ's "Watch Campaigns" fires, WEXTL can "Activate a Mailing List" in Cmercury. Cmercury has 18 actions (including Activate a Mailing List, Add a Contact, and Add a Message); Direct IQ has 10 actions (including Add a Note to a Contact, Add a Tag to a Contact, and Delete a Contact).
Common questions about connecting Cmercury and Direct IQ.