STEP 1
Connect Birdeye and Google Ads
Save credentials in WEXTL once. We store them encrypted and reuse the authorization across every workflow [3]. No coding or API skills required.
Birdeye and Google Ads Integration
Build marketing workflows between Birdeye and Google Ads on a visual canvas — set up data fields sync between apps once and let data flow when events come automatically. Integration will work without code and your team will see the workflow inside WEXTL® builder.
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Learn about Birdeye and Google Ads
Detailed info you need to know about Birdeye and Google Ads integrations in WEXTL. Explore which modules apps support and how you connect them.
Birdeye
Reputation and local marketing for multi-location businesses — collect and reply to reviews, sync listings across 50+ directories, manage contacts and campaigns, run surveys and tickets, publish social posts, and pull reputation, listings and competitor reports. [5]
Google Ads
Manage Google Ads customers, campaigns, ads, keywords, budgets, conversions, and GAQL reports. [6]
How to connect Birdeye to Google Ads
Set up your Birdeye and Google Ads integration in 3 simple steps [2] — no coding required. Up to 10 minutes setup.
STEP 2
Build a workflow
Paste selected Birdeye and Google Ads nodes onto the canvas [4], or describe what you want and WEXTL wires the flow together with AI Builder.
STEP 3
Map your data
Choose which fields need to sync between Birdeye and Google Ads. Use filters or leverage a JS custom code step in between — everything is on the canvas.
How does the integration between Birdeye and Google Ads work in WEXTL?
WEXTL exposes actions and triggers for Birdeye and Google Ads that help you connect apps and automate repetitive tasks [1]. A trigger is an event that happens, an action — a step that performs when the event has occurred.
Birdeye triggersGoogle Ads actions
Birdeye modules
- Add Aggregation SourceAdds a review-aggregation URL (e.g. a Citysearch or Yelp profile link) to a location.
- Add Business Integration MappingAdds a location to an integration and sets it active.
- Add Business MediaAdds media (publicly accessible URLs — no file upload) to a business profile.
- Add Competitor Aggregation SourceAdds a review-aggregation source URL for a competitor location.
- Add Products To LocationsAdds already-created products (by ID) to the Google profile of the business set in headers.
- Add Ticket CommentAdds a comment activity to a ticket.
- Assign Tags To ReviewsAssigns a tag to every review matching the given filter.
- Associate Custom FieldSets the value of a custom field for one business/location.
- Create BusinessCreates a new sub-account business under a reseller.
- Create Competitor Child BusinessCreates a new child business under a competitor enterprise. Documents no request body.
- Create Competitor EnterpriseCreates a new competitor enterprise for an account, optionally linked to a known competitor.
- Create Contact Check-inRecords a customer check-in for a location, used to trigger review-request campaigns.
- Create Contact Check-in (V2)Records a customer check-in for a location, including communication preferences.
- Create Contact Us RequestSubmits a Contact Us form entry into the Birdeye Inbox.
- Create Conversation Webhook SubscriptionSubscribes a URL to receive conversation-messenger webhook events (conversation created/updated/closed, message added).
- Create Custom CardCreates a custom card on a business's public profile.
- Create Custom FieldCreates a custom field definition for a business's contacts/customers.
- Create Event SubscriptionCreates a webhook subscription that listens for a Birdeye event and delivers it to a URL you provide.
- Create Google AnswerAdds an answer to an existing Google Q&A question. Only one answer per question is allowed for the account owner.
- Create Google QuestionPosts a new question and its answer to a business's Google Q&A profile.
- Create Google ServiceCreates a new Google Business service for the account.
- Create ListingCreates a full business listing (profile, hours, media, per-directory overrides) for syndication to 50+ directories.
- Create Product ListingCreates a product listing on the Google Merchant account linked to the Birdeye account.
- Create Review TagsCreates one or more new tags in the account.
- Create Scheduled Social PostSchedules or immediately posts content to a supported social site (Google Business Profile, Facebook, Instagram, LinkedIn, Twitter).
- Create SurveyCreates a new survey from a page/question structure and lists it on the survey list page.
- Create Survey ResponseSubmits a survey response using the survey's own JSON structure (as returned by Get Survey).
- Create TicketCreates a review, untagged, or survey-response ticket.
- Create UserInvites/creates a Birdeye dashboard user for a business.
- Deactivate ListingDeactivates listing syndication for a business across the directories Birdeye publishes to.
- Delete a UserRevokes a user's access from a business.
- Delete Aggregation SourceRemoves an aggregation source from a location.
- Delete All Google Questions And AnswersDeletes all Google Q&A on the given business.
- Delete BusinessDeletes a business.
- Delete Business MediaDeletes one or more media items from a business profile.
- Delete ContactDeletes a contact, optionally scoped to specific locations.
- Delete Contact By IdDeletes a contact by its enterprise customer id.
- Delete Custom CardDeletes a custom card from a business's public profile.
- Delete Custom FieldDeletes a custom field definition.
- Delete Event SubscriptionCancels an event webhook subscription so Birdeye stops calling its URL.
- Delete Google AnswerDeletes a Google Q&A answer you posted.
- Delete Google QuestionDeletes a Google Q&A question you created. Deleting a question also deletes its associated answers.
- Delete Google ServicesDeletes existing Google Business services from an account. Changes apply across every location mapped to the services.
- Delete Product ListingsDeletes products from Google Merchant Center and Birdeye for the given product IDs.
- Delete Review TagDeletes a tag from the account.
- Delete Social PostDeletes a scheduled or published post created through the public API. Deleting a published post is supported for Facebook, Google and LinkedIn.
- Fix ListingPublishes the business's presence information to 50+ online listing directories.
- Get Average Response Time By LocationReturns location-wise average review response-time metrics.
- Get Average Response Time Over TimeReturns average review response-time trends over time, with an optional previous-period comparison.
- Get Birdeye ImpressionsReads Birdeye-profile impression counts, optionally broken out by location.
Google Ads modules
- Apply RecommendationApplies a recommendation.
- Create AdCreates a new responsive search ad.
- Create Ad GroupCreates a new ad group in a campaign.
- Create Ad Group Bid ModifierCreates an ad group bid modifier.
- Create Ad Group LabelAssigns a label to an ad group.
- Create Ad LabelAssigns a label to an ad.
- Create AssetCreates a new asset.
- Create Asset GroupCreates a new asset group.
- Create Asset Group AssetAttaches an asset to an asset group.
- Create AudienceCreates a new audience.
- Create Bidding StrategyCreates a new bidding strategy.
- Create CampaignCreates a new campaign.
- Create Campaign Bid ModifierCreates a campaign bid modifier.
- Create Campaign BudgetCreates a new campaign budget.
- Create Campaign CriterionCreates a campaign criterion.
- Create Campaign GroupCreates a new campaign group.
- Create Campaign LabelAssigns a label to a campaign.
- Create Campaign Shared SetAttaches a shared set to a campaign.
- Create Conversion ActionCreates a new conversion action.
- Create Conversion Custom VariableCreates a new conversion custom variable.
- Create Custom AudienceCreates a new custom audience.
- Create Customer ClientCreates a new customer client account under a manager account.
- Create Customer LabelAssigns a label to a customer.
- Create Customer Negative CriterionCreates a customer negative criterion.
- Create KeywordCreates a new keyword in an ad group.
- Create LabelCreates a new label.
- Create Shared CriterionCreates a shared criterion.
- Create Shared SetCreates a new shared set.
- Create User ListCreates a new user list.
- Dismiss RecommendationDismisses a recommendation.
- Generate Keyword IdeasGenerates keyword ideas.
- Generate RecommendationsGenerates recommendations for a customer.
- Get AdReturns a single ad.
- Get Ad GroupReturns a single ad group.
- Get AssetReturns a single asset.
- Get Asset GroupReturns a single asset group.
- Get Bidding StrategyReturns a single bidding strategy.
- Get CampaignReturns a single campaign.
- Get Campaign BudgetRetrieves a single campaign budget by resource name.
- Get Conversion ActionReturns a single conversion action.
- Get CustomerRetrieves a specific customer account by resource name.
- Get Google Ads FieldReturns metadata for one Google Ads field.
- Get KeywordReturns a single keyword criterion.
- Get LabelReturns a single label.
- Get User ListReturns a single user list.
- List Accessible CustomersLists all customer accounts accessible to the authenticated user.
- List Ad Group Bid ModifiersRetrieves ad group bid modifiers.
- List Ad GroupsRetrieves ad groups for a customer.
- List AdsRetrieves ads for an ad group.
- List Asset GroupsRetrieves asset groups for a customer.
Explore alternative integrations
There are other apps [9] supported by WEXTL that can be paired with Birdeye and Google Ads integrations. Pick any from the list below if the current combination isn't the one you need.
Frequently asked questions
Common questions about connecting Birdeye and Google Ads.
Connect your Birdeye and Google Ads accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them. [3]
Example: when Birdeye's "Watch Conversation Events" fires, WEXTL can "Apply Recommendation" in Google Ads. Birdeye has 2 triggers (including Watch Conversation Events and Watch Events); Google Ads has 127 actions (including Apply Recommendation, Create Ad, and Create Ad Group). Add filters and transforms between steps when you need them. [1]
Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it. [2]
No. Birdeye-to-Google Ads automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic. [4]
Yes. Trigger-based automations start the moment Birdeye (or Google Ads) fires a new event — webhook-backed apps run within seconds, and polling-only apps re-check on a schedule you control. [7]
A first automation typically takes 5–10 minutes: connect each app's credential once, drop a trigger + action onto the canvas, map the fields, and turn the workflow on.
You can build your Birdeye + Google Ads automation on a 3-day trial with every feature unlocked. Cancel anytime. For your protection, a small deposit is charged to your card when your trial starts. It counts toward your first payment and is non-refundable. [8]
References
List of sources used to gather information about the Birdeye and Google Ads integration.
- Birdeye and Google Ads integration source code, module specs and credentials implementation.
- Our Birdeye and Google Ads integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official vendor API documentation for Birdeye and Google Ads — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® visual workflow builder, anonymized data from our technical support team.
- Birdeye integration information
- Google Ads integration information
- WEXTL® Scheduling
- WEXTL® Pricing and Trial
- WEXTL® Apps Library