Google Ads Integration

Manage Google Ads customers, campaigns, ads, keywords, budgets, conversions, and GAQL reports. Connect Google Ads campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Change Status arrives, automatically continue with Get Ad or Get Ad Group.

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Supported triggers and actions for Google Ads integration

Triggers can detect changes in Google Ads and run actions that can create, search or modify data inside Google Ads automatically [3] — exactly how you set them.

Watch Change StatusTriggers when a Google Ads resource changes.
Watch New CampaignsTriggers when a new campaign is added.
Get AdReturns a single ad.
Get Ad GroupReturns a single ad group.
Get AssetReturns a single asset.
Get Asset GroupReturns a single asset group.
Get Bidding StrategyReturns a single bidding strategy.
Get CampaignReturns a single campaign.
Get Campaign BudgetRetrieves a single campaign budget by resource name.
Get Conversion ActionReturns a single conversion action.
Get CustomerRetrieves a specific customer account by resource name.
Get Google Ads FieldReturns metadata for one Google Ads field.
Get KeywordReturns a single keyword criterion.
Get LabelReturns a single label.
Get User ListReturns a single user list.
List Accessible CustomersLists all customer accounts accessible to the authenticated user.
List Ad Group Bid ModifiersRetrieves ad group bid modifiers.
List Ad GroupsRetrieves ad groups for a customer.
List AdsRetrieves ads for an ad group.
List Asset GroupsRetrieves asset groups for a customer.
List AssetsRetrieves assets for a customer.
List AudiencesRetrieves audiences for a customer.
List Bidding StrategiesRetrieves bidding strategies.
List Campaign Bid ModifiersRetrieves campaign bid modifiers.
List Campaign BudgetsRetrieves campaign budgets using a GAQL query.
List Campaign CriteriaRetrieves campaign criteria.
List Campaign GroupsRetrieves campaign groups for a customer.
List CampaignsRetrieves campaigns for a customer.
List Change EventsRetrieves detailed change events.
List Change StatusesRetrieves resource change statuses.
List Conversion ActionsRetrieves conversion actions for a customer.
List Conversion Custom VariablesRetrieves conversion custom variables for a customer.
List Custom AudiencesRetrieves custom audiences for a customer.
List Customer ClientsRetrieves all customer client accounts under a given customer (manager account).
List Customer Negative CriteriaRetrieves customer negative criteria.
List InvoicesRetrieves invoices for a customer.
List KeywordsRetrieves keyword criteria.
List LabelsLists labels for a customer.
List Payments AccountsRetrieves payments accounts.
List RecommendationsRetrieves recommendations for a customer.
List Shared CriteriaRetrieves shared criteria.
List Shared SetsRetrieves shared sets for a customer.
List User ListsRetrieves user lists.
Search Google AdsRetrieves rows that match a Google Ads query.
Search Google Ads FieldsRetrieves Google Ads field metadata.
Apply RecommendationApplies a recommendation.
Create AdCreates a new responsive search ad.
Create Ad GroupCreates a new ad group in a campaign.
Create Ad Group Bid ModifierCreates an ad group bid modifier.
Create Ad Group LabelAssigns a label to an ad group.
Create Ad LabelAssigns a label to an ad.
Create AssetCreates a new asset.
Create Asset GroupCreates a new asset group.
Create Asset Group AssetAttaches an asset to an asset group.
Create AudienceCreates a new audience.
Create Bidding StrategyCreates a new bidding strategy.
Create CampaignCreates a new campaign.
Create Campaign Bid ModifierCreates a campaign bid modifier.
Create Campaign BudgetCreates a new campaign budget.
Create Campaign CriterionCreates a campaign criterion.
Create Campaign GroupCreates a new campaign group.
Create Campaign LabelAssigns a label to a campaign.
Create Campaign Shared SetAttaches a shared set to a campaign.
Create Conversion ActionCreates a new conversion action.
Create Conversion Custom VariableCreates a new conversion custom variable.
Create Custom AudienceCreates a new custom audience.
Create Customer ClientCreates a new customer client account under a manager account.
Create Customer LabelAssigns a label to a customer.
Create Customer Negative CriterionCreates a customer negative criterion.
Create KeywordCreates a new keyword in an ad group.
Create LabelCreates a new label.
Create Shared CriterionCreates a shared criterion.
Create Shared SetCreates a new shared set.
Create User ListCreates a new user list.
Dismiss RecommendationDismisses a recommendation.
Generate Keyword IdeasGenerates keyword ideas.
Generate RecommendationsGenerates recommendations for a customer.
Make an API CallPerforms an arbitrary authorized API call.
Mutate Google AdsApplies mutate operations across resource types.
Remove AdRemoves an ad.
Remove Ad GroupRemoves an ad group from a customer.
Remove Ad Group Bid ModifierRemoves an ad group bid modifier.
Remove Ad Group LabelRemoves a label from an ad group.
Remove Ad LabelRemoves a label from an ad.
Remove AssetRemoves an asset.
Remove Asset GroupRemoves an asset group.
Remove Asset Group AssetRemoves an asset from an asset group.
Remove AudienceRemoves an existing audience.
Remove Bidding StrategyRemoves a bidding strategy.
Remove CampaignRemoves a campaign.
Remove Campaign Bid ModifierRemoves a campaign bid modifier.
Remove Campaign BudgetRemoves a campaign budget.
Remove Campaign CriterionRemoves a campaign criterion.
Remove Campaign GroupRemoves a campaign group.
Remove Campaign LabelRemoves a label from a campaign.
Remove Campaign Shared SetRemoves a shared set from a campaign.
Remove Conversion ActionRemoves a conversion action.
Remove Conversion Custom VariableRemoves an existing conversion custom variable.
Remove Custom AudienceRemoves an existing custom audience.
Remove Customer LabelRemoves a label from a customer.
Remove Customer Negative CriterionRemoves a customer negative criterion.
Remove KeywordRemoves a keyword criterion.
Remove LabelRemoves a label.
Remove Shared CriterionRemoves a shared criterion.
Remove Shared SetRemoves a shared set.
Remove User ListRemoves a user list.
Suggest Geo Target ConstantsSuggests geo target constants.
Update AdUpdates an ad status.
Update Ad CreativeUpdates an ad's creative fields.
Update Ad GroupUpdates an existing ad group in a customer.
Update AssetUpdates an existing asset.
Update Asset GroupUpdates an existing asset group.
Update AudienceUpdates an existing audience.
Update Bidding StrategyUpdates an existing bidding strategy.
Update CampaignUpdates an existing campaign.
Update Campaign BudgetUpdates an existing campaign budget.
Update Campaign CriterionUpdates an existing campaign criterion.
Update Campaign GroupUpdates an existing campaign group.
Update Conversion ActionUpdates an existing conversion action.
Update Conversion Custom VariableUpdates an existing conversion custom variable.
Update Custom AudienceUpdates an existing custom audience.
Update CustomerUpdates a customer account with the specified field values.
Update KeywordUpdates an existing keyword criterion.
Update LabelUpdates an existing label.
Update Shared SetUpdates an existing shared set.
Update User ListUpdates an existing user list.
Upload Call ConversionsUploads call conversions.
Upload Click ConversionsUploads click conversions.
Upload Conversion AdjustmentsUploads conversion adjustments.

How to integrate Google Ads in automation workflow?

3 simple steps to make your Google Ads connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Google Ads in workflow

Pick Google Ads app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Google Ads

When prompted, authorize access to Google Ads in WEXTL once. Google Ads credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Google Ads account. Approve?

STEP 3

Build a workflow

Build your workflow with Google Ads yourself or with WEXTL® AI Builder. Connect Google Ads to any available integrations [5], or use HTTP node to go beyond them.

Google Ads

How Google Ads connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Google Ads app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Google Ads supports.

Full Google Ads API documentation

The following table illustrates what fields Google Ads integration require during authorization flow inside our workflow builder [4].

Demonstration of Google Ads connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
Client IDRequired	text	OAuth 2.0 Client ID from Google Cloud Console → Credentials. Enable the API on the project.
Client SecretRequired	password	Client secret for the same OAuth client.
Developer TokenRequired	password	API Center of a Google Ads manager account. Sent as the developer-token header on every call. Explorer Access allows 2,880 production operations per day; Basic Access allows 15,000.
Login Customer ID	text	Manager customer ID used when the OAuth user accesses a client through an MCC. Digits only, no dashes. Sent as login-customer-id. Leave empty for a direct account.
Additional Scopes	array	Optional. Extra Google OAuth scopes to request on top of the default ones, one full scope URL per item (for example https://www.googleapis.com/auth/drive). Duplicates of the default scopes are ignored. Use this with your own Client ID, and enable the same scopes on its OAuth consent screen.

Connect Google Ads to popular apps on WEXTL

Enter a name of the other app you want to sync with Google Ads below. Click on selected app to explore integration options with Google Ads. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Google Ads integration

Select Watch New Campaigns trigger from Google Ads - this will be a starting point in your automation. Whenever event happens in Google Ads, workflow will start [7] from Watch New Campaigns node.

Search for Create Campaign Bid Modifier, connect it as the next step of integration sequence. You can use filters between Watch New Campaigns and Create Campaign Bid Modifier, so only important data pass from Watch New Campaigns to the next step. WEXTL gives you full control over the process of Google Ads automation. All parts of workflow are visible on the canvas [4].

Google Ads on WEXTL has 129 modules for combining marketing automations. Explore Google Ads documentation for more.

Google Ads

Watch New Campaigns

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Performs action

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Triggers

Google Ads

Create Campaign Bid Modifier

Demonstration of how visual Google Ads automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Google Ads in your workflows.

Google Ads has 2 triggers, including "Watch Change Status" and "Watch New Campaigns". Triggers are start points of the workflow, and automations may start from them.

Integration has 127 actions, including "Get Ad", "Get Ad Group", and "Get Asset", and more. Refer to our Google Ads Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Google Ads integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Google Ads official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Google Ads provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Google Ads or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Google Ads inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Google Ads modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Google Ads integration.

Google Ads integration source code, module specs and credentials implementation.
Internal Google Ads integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Google Ads vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Google Ads App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Google Ads Integration

Supported triggers and actions for Google Ads integration