STEP 1
Connect Birdeye and Marketo Engage
Save credentials in WEXTL once. We store them encrypted and reuse the authorization across every workflow [3]. No coding or API skills required.
Birdeye and Marketo Engage Integration
Connect Birdeye and Marketo Engage to automate marketing workflows. Trigger events from one app, run actions in the other and use AI to make smart decisions. Integrate apps in 3 simple steps - no code required.
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Learn about Birdeye and Marketo Engage
Detailed info you need to know about Birdeye and Marketo Engage integrations in WEXTL. Explore which modules apps support and how you connect them.
Birdeye
Reputation and local marketing for multi-location businesses — collect and reply to reviews, sync listings across 50+ directories, manage contacts and campaigns, run surveys and tickets, publish social posts, and pull reputation, listings and competitor reports. [5]
Marketo Engage
B2B marketing automation for lead management, email, and campaigns. [6]
How to connect Birdeye to Marketo Engage
Set up your Birdeye and Marketo Engage integration in 3 simple steps [2] — no coding required. Up to 10 minutes setup.
STEP 2
Build a workflow
Paste selected Birdeye and Marketo Engage nodes onto the canvas [4], or describe what you want and WEXTL wires the flow together with AI Builder.
STEP 3
Map your data
Choose which fields need to sync between Birdeye and Marketo Engage. Use filters or leverage a JS custom code step in between — everything is on the canvas.
How does the integration between Birdeye and Marketo Engage work in WEXTL?
WEXTL exposes actions and triggers for Birdeye and Marketo Engage that help you connect apps and automate repetitive tasks [1]. A trigger is an event that happens, an action — a step that performs when the event has occurred.
Birdeye triggersMarketo Engage actions
Birdeye modules
- Add Aggregation SourceAdds a review-aggregation URL (e.g. a Citysearch or Yelp profile link) to a location.
- Add Business Integration MappingAdds a location to an integration and sets it active.
- Add Business MediaAdds media (publicly accessible URLs — no file upload) to a business profile.
- Add Competitor Aggregation SourceAdds a review-aggregation source URL for a competitor location.
- Add Products To LocationsAdds already-created products (by ID) to the Google profile of the business set in headers.
- Add Ticket CommentAdds a comment activity to a ticket.
- Assign Tags To ReviewsAssigns a tag to every review matching the given filter.
- Associate Custom FieldSets the value of a custom field for one business/location.
- Create BusinessCreates a new sub-account business under a reseller.
- Create Competitor Child BusinessCreates a new child business under a competitor enterprise. Documents no request body.
- Create Competitor EnterpriseCreates a new competitor enterprise for an account, optionally linked to a known competitor.
- Create Contact Check-inRecords a customer check-in for a location, used to trigger review-request campaigns.
- Create Contact Check-in (V2)Records a customer check-in for a location, including communication preferences.
- Create Contact Us RequestSubmits a Contact Us form entry into the Birdeye Inbox.
- Create Conversation Webhook SubscriptionSubscribes a URL to receive conversation-messenger webhook events (conversation created/updated/closed, message added).
- Create Custom CardCreates a custom card on a business's public profile.
- Create Custom FieldCreates a custom field definition for a business's contacts/customers.
- Create Event SubscriptionCreates a webhook subscription that listens for a Birdeye event and delivers it to a URL you provide.
- Create Google AnswerAdds an answer to an existing Google Q&A question. Only one answer per question is allowed for the account owner.
- Create Google QuestionPosts a new question and its answer to a business's Google Q&A profile.
- Create Google ServiceCreates a new Google Business service for the account.
- Create ListingCreates a full business listing (profile, hours, media, per-directory overrides) for syndication to 50+ directories.
- Create Product ListingCreates a product listing on the Google Merchant account linked to the Birdeye account.
- Create Review TagsCreates one or more new tags in the account.
- Create Scheduled Social PostSchedules or immediately posts content to a supported social site (Google Business Profile, Facebook, Instagram, LinkedIn, Twitter).
- Create SurveyCreates a new survey from a page/question structure and lists it on the survey list page.
- Create Survey ResponseSubmits a survey response using the survey's own JSON structure (as returned by Get Survey).
- Create TicketCreates a review, untagged, or survey-response ticket.
- Create UserInvites/creates a Birdeye dashboard user for a business.
- Deactivate ListingDeactivates listing syndication for a business across the directories Birdeye publishes to.
- Delete Aggregation SourceRemoves an aggregation source from a location.
- Delete All Google Questions And AnswersDeletes all Google Q&A on the given business.
- Delete a UserRevokes a user's access from a business.
- Delete BusinessDeletes a business.
- Delete Business MediaDeletes one or more media items from a business profile.
- Delete ContactDeletes a contact, optionally scoped to specific locations.
- Delete Contact By IdDeletes a contact by its enterprise customer id.
- Delete Custom CardDeletes a custom card from a business's public profile.
- Delete Custom FieldDeletes a custom field definition.
- Delete Event SubscriptionCancels an event webhook subscription so Birdeye stops calling its URL.
- Delete Google AnswerDeletes a Google Q&A answer you posted.
- Delete Google QuestionDeletes a Google Q&A question you created. Deleting a question also deletes its associated answers.
- Delete Google ServicesDeletes existing Google Business services from an account. Changes apply across every location mapped to the services.
- Delete Product ListingsDeletes products from Google Merchant Center and Birdeye for the given product IDs.
- Delete Review TagDeletes a tag from the account.
- Delete Social PostDeletes a scheduled or published post created through the public API. Deleting a published post is supported for Facebook, Google and LinkedIn.
- Fix ListingPublishes the business's presence information to 50+ online listing directories.
- Get Average Response Time By LocationReturns location-wise average review response-time metrics.
- Get Average Response Time Over TimeReturns average review response-time trends over time, with an optional previous-period comparison.
- Get Birdeye ImpressionsReads Birdeye-profile impression counts, optionally broken out by location.
Marketo Engage modules
- Activate a Smart CampaignActivates a trigger smart campaign.
- Add a Custom ActivityAdds a custom activity to a lead.
- Add Leads to a Static ListAdds leads to a static list.
- Add Named Accounts to a ListAdds named accounts to a named account list.
- Approve a FormApproves the draft of a form.
- Approve a Landing PageApproves the draft of a landing page.
- Approve an EmailApproves the draft of an email.
- Approve a ProgramApproves an email program.
- Associate a Web Visitor with a LeadAssociates an anonymous web visitor cookie with a lead.
- Check Static List MembershipChecks whether leads are members of a static list.
- Clone a FormCreates a copy of a form.
- Clone a Landing PageCreates a copy of a landing page.
- Clone an EmailCreates a copy of an email.
- Clone a ProgramClones a program into a folder.
- Clone a Smart CampaignClones a smart campaign into a folder or program.
- Clone a Smart ListClones a smart list into a folder or program.
- Create a CompanyCreates a company record.
- Create a Custom Object RecordCreates a custom object record.
- Create a FolderCreates a folder.
- Create a Landing PageCreates a new landing page from a template.
- Create a LeadCreates a lead.
- Create a Named AccountCreates a named account record.
- Create a Named Account ListCreates a named account list.
- Create an EmailCreates a new email from a template.
- Create an OpportunityCreates an opportunity record.
- Create an Opportunity RoleCreates an opportunity role linking a lead to an opportunity.
- Create a ProgramCreates a program.
- Create a Sales PersonCreates a sales person.
- Create a Smart CampaignCreates a smart campaign in a folder or program.
- Create a Static ListCreates a static list in a folder or program.
- Create or Update a LeadCreates a lead, or updates it when it already exists.
- Create or Update a TokenCreates a token or overwrites the one with the same name.
- Deactivate a Smart CampaignDeactivates a trigger smart campaign.
- Delete a CompanyDeletes a company record.
- Delete a Custom Object RecordDeletes a custom object record.
- Delete a FolderDeletes an empty folder.
- Delete a FormDeletes a form.
- Delete a Landing PageDeletes a landing page.
- Delete a LeadDeletes a lead.
- Delete a Named AccountDeletes a named account record.
- Delete a Named Account ListDeletes a named account list.
- Delete an EmailDeletes an email.
- Delete an OpportunityDeletes an opportunity record.
- Delete an Opportunity RoleDeletes an opportunity role.
- Delete a ProgramDeletes a program.
- Delete a Sales PersonDeletes a sales person.
- Delete a Smart CampaignDeletes a smart campaign.
- Delete a Smart ListDeletes a smart list.
- Delete a Static ListDeletes a static list.
- Delete a TokenDeletes a token by name.
Explore alternative integrations
There are other apps [9] supported by WEXTL that can be paired with Birdeye and Marketo Engage integrations. Pick any from the list below if the current combination isn't the one you need.
Frequently asked questions
Common questions about connecting Birdeye and Marketo Engage.
Connect your Birdeye and Marketo Engage accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them. [3]
Example: when Birdeye's "Watch Conversation Events" fires, WEXTL can "Activate a Smart Campaign" in Marketo Engage. Birdeye has 2 triggers (including Watch Conversation Events and Watch Events); Marketo Engage has 139 actions (including Activate a Smart Campaign, Add a Custom Activity, and Add Leads to a Static List). Add filters and transforms between steps when you need them. [1]
Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it. [2]
No. Birdeye-to-Marketo Engage automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic. [4]
Yes. Trigger-based automations start the moment Birdeye (or Marketo Engage) fires a new event — webhook-backed apps run within seconds, and polling-only apps re-check on a schedule you control. [7]
A first automation typically takes 5–10 minutes: connect each app's credential once, drop a trigger + action onto the canvas, map the fields, and turn the workflow on.
You can build your Birdeye + Marketo Engage automation on a 3-day trial with every feature unlocked. Cancel anytime. For your protection, a small deposit is charged to your card when your trial starts. It counts toward your first payment and is non-refundable. [8]
References
List of sources used to gather information about the Birdeye and Marketo Engage integration.
- Birdeye and Marketo Engage integration source code, module specs and credentials implementation.
- Our Birdeye and Marketo Engage integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official vendor API documentation for Birdeye and Marketo Engage — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® visual workflow builder, anonymized data from our technical support team.
- Birdeye integration information
- Marketo Engage integration information
- WEXTL® Scheduling
- WEXTL® Pricing and Trial
- WEXTL® Apps Library