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Marketo Engage Integration

B2B marketing automation for lead management, email, and campaigns. Keep Marketo Engage lists, tags, campaigns, and follow ups aligned across your marketing stack. When Watch Deleted Leads fires, automatically update the next system with Check Static List Membership or Get a Custom Object Type.
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Supported triggers and actions for Marketo Engage integration

Triggers can detect changes in Marketo Engage and run actions that can create, search or modify data inside Marketo Engage automatically [3] — exactly how you set them.

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    Watch Deleted LeadsTriggers when a lead is deleted.
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    Watch Lead ActivitiesTriggers when a lead activity occurs.
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    Watch Lead ChangesTriggers when a lead is created or a lead field value changes.
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    Watch ProgramsTriggers when a program is created or updated.
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    Watch Static ListsTriggers when a static list is created or updated.
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    Check Static List MembershipChecks whether leads are members of a static list.
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    Get a Custom Object TypeReturns a single custom object type with its fields.
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    Get a FileReturns a single file.
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    Get a File by NameReturns a single file by its name.
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    Get a FolderReturns a single folder.
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    Get a Folder by NameReturns a single folder by its name.
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    Get a FormReturns a single form.
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    Get a Landing PageReturns a single landing page.
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    Get a LeadReturns a single lead.
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    Get an EmailReturns a single email.
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    Get a Paging TokenReturns a paging token for a starting date.
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    Get a ProgramReturns a single program.
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    Get a Program by NameReturns a single program by its name.
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    Get a Smart CampaignReturns a single smart campaign.
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    Get a Smart ListReturns a single smart list.

How to integrate Marketo Engage in automation workflow?

3 simple steps to make your Marketo Engage connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

How Marketo Engage connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Marketo Engage app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Marketo Engage supports.

The following table illustrates what fields Marketo Engage integration require during authorization flow inside our workflow builder [4].

Demonstration of Marketo Engage connection step inside WEXTL Workflow Builder [4].

FieldTypeHelp
Munchkin Account IDRequired
text

Admin → Integration → Munchkin (format 123-ABC-456). It is the first part of your REST endpoint, https://123-ABC-456.mktorest.com/rest.

Client IDRequired
text

Admin → Integration → LaunchPoint → your custom service → View Details.

Client SecretRequired
password

Same place as the Client ID. The service's API-only user role decides what this connection can do.

Connect Marketo Engage to popular apps on WEXTL

Enter a name of the other app you want to sync with Marketo Engage below. Click on selected app to explore integration options with Marketo Engage. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Marketo Engage integration

Select Watch Deleted Leads trigger from Marketo Engage - this will be a starting point in your automation. Whenever event happens in Marketo Engage, workflow will start [7] from Watch Deleted Leads node.

Search for Add Leads to a Static List, connect it as the next step of integration sequence. You can use filters between Watch Deleted Leads and Add Leads to a Static List, so only important data pass from Watch Deleted Leads to the next step. WEXTL gives you full control over the process of Marketo Engage automation. All parts of workflow are visible on the canvas [4].

Marketo Engage on WEXTL has 144 modules for combining marketing automations. Explore Marketo Engage documentation for more.

Marketo Engage
Watch Deleted Leads
AWeber
Performs action
OR
AWeber
Triggers
Marketo Engage
Add Leads to a Static List

Demonstration of how visual Marketo Engage automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Marketo Engage in your workflows.

Try Marketo Engage on WEXTL®

Claim your 3-day trial to build Marketo Engage integrations and access every WEXTL® feature.

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References

List of sources used to gather information about the Marketo Engage integration.

  1. Marketo Engage integration source code, module specs and credentials implementation.
  2. Internal Marketo Engage integration documentation, structured input and output parameters, scopes, and authentication methods.
  3. Official Marketo Engage vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
  4. WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
  5. WEXTL® Apps Library
  6. WEXTL® Marketo Engage App Documentation
  7. WEXTL® Workflow Scheduler
  8. WEXTL® HTTP node documentation