STEP 1
Connect Birdeye and Pardot
Save credentials in WEXTL once. We store them encrypted and reuse the authorization across every workflow [3]. No coding or API skills required.
Birdeye and Pardot Integration
Build marketing workflows between Birdeye and Pardot on a visual canvas — set up data fields sync between apps once and let data flow when events come automatically. Integration will work without code and your team will see the workflow inside WEXTL® builder.
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Learn about Birdeye and Pardot
Detailed info you need to know about Birdeye and Pardot integrations in WEXTL. Explore which modules apps support and how you connect them.
How to connect Birdeye to Pardot
Set up your Birdeye and Pardot integration in 3 simple steps [2] — no coding required. Up to 10 minutes setup.
STEP 2
Build a workflow
Paste selected Birdeye and Pardot nodes onto the canvas [4], or describe what you want and WEXTL wires the flow together with AI Builder.
STEP 3
Map your data
Choose which fields need to sync between Birdeye and Pardot. Use filters or leverage a JS custom code step in between — everything is on the canvas.
How does the integration between Birdeye and Pardot work in WEXTL?
WEXTL exposes actions and triggers for Birdeye and Pardot that help you connect apps and automate repetitive tasks [1]. A trigger is an event that happens, an action — a step that performs when the event has occurred.
Birdeye triggersPardot actions
Birdeye modules
- Add Aggregation SourceAdds a review-aggregation URL (e.g. a Citysearch or Yelp profile link) to a location.
- Add Business Integration MappingAdds a location to an integration and sets it active.
- Add Business MediaAdds media (publicly accessible URLs — no file upload) to a business profile.
- Add Competitor Aggregation SourceAdds a review-aggregation source URL for a competitor location.
- Add Products To LocationsAdds already-created products (by ID) to the Google profile of the business set in headers.
- Add Ticket CommentAdds a comment activity to a ticket.
- Assign Tags To ReviewsAssigns a tag to every review matching the given filter.
- Associate Custom FieldSets the value of a custom field for one business/location.
- Create BusinessCreates a new sub-account business under a reseller.
- Create Competitor Child BusinessCreates a new child business under a competitor enterprise. Documents no request body.
- Create Competitor EnterpriseCreates a new competitor enterprise for an account, optionally linked to a known competitor.
- Create Contact Check-inRecords a customer check-in for a location, used to trigger review-request campaigns.
- Create Contact Check-in (V2)Records a customer check-in for a location, including communication preferences.
- Create Contact Us RequestSubmits a Contact Us form entry into the Birdeye Inbox.
- Create Conversation Webhook SubscriptionSubscribes a URL to receive conversation-messenger webhook events (conversation created/updated/closed, message added).
- Create Custom CardCreates a custom card on a business's public profile.
- Create Custom FieldCreates a custom field definition for a business's contacts/customers.
- Create Event SubscriptionCreates a webhook subscription that listens for a Birdeye event and delivers it to a URL you provide.
- Create Google AnswerAdds an answer to an existing Google Q&A question. Only one answer per question is allowed for the account owner.
- Create Google QuestionPosts a new question and its answer to a business's Google Q&A profile.
- Create Google ServiceCreates a new Google Business service for the account.
- Create ListingCreates a full business listing (profile, hours, media, per-directory overrides) for syndication to 50+ directories.
- Create Product ListingCreates a product listing on the Google Merchant account linked to the Birdeye account.
- Create Review TagsCreates one or more new tags in the account.
- Create Scheduled Social PostSchedules or immediately posts content to a supported social site (Google Business Profile, Facebook, Instagram, LinkedIn, Twitter).
- Create SurveyCreates a new survey from a page/question structure and lists it on the survey list page.
- Create Survey ResponseSubmits a survey response using the survey's own JSON structure (as returned by Get Survey).
- Create TicketCreates a review, untagged, or survey-response ticket.
- Create UserInvites/creates a Birdeye dashboard user for a business.
- Deactivate ListingDeactivates listing syndication for a business across the directories Birdeye publishes to.
- Delete Aggregation SourceRemoves an aggregation source from a location.
- Delete All Google Questions And AnswersDeletes all Google Q&A on the given business.
- Delete a UserRevokes a user's access from a business.
- Delete BusinessDeletes a business.
- Delete Business MediaDeletes one or more media items from a business profile.
- Delete ContactDeletes a contact, optionally scoped to specific locations.
- Delete Contact By IdDeletes a contact by its enterprise customer id.
- Delete Custom CardDeletes a custom card from a business's public profile.
- Delete Custom FieldDeletes a custom field definition.
- Delete Event SubscriptionCancels an event webhook subscription so Birdeye stops calling its URL.
- Delete Google AnswerDeletes a Google Q&A answer you posted.
- Delete Google QuestionDeletes a Google Q&A question you created. Deleting a question also deletes its associated answers.
- Delete Google ServicesDeletes existing Google Business services from an account. Changes apply across every location mapped to the services.
- Delete Product ListingsDeletes products from Google Merchant Center and Birdeye for the given product IDs.
- Delete Review TagDeletes a tag from the account.
- Delete Social PostDeletes a scheduled or published post created through the public API. Deleting a published post is supported for Facebook, Google and LinkedIn.
- Fix ListingPublishes the business's presence information to 50+ online listing directories.
- Get Average Response Time By LocationReturns location-wise average review response-time metrics.
- Get Average Response Time Over TimeReturns average review response-time trends over time, with an optional previous-period comparison.
- Get Birdeye ImpressionsReads Birdeye-profile impression counts, optionally broken out by location.
Pardot modules
- Add Dependent to Form FieldAdds a dependent field to a form field.
- Add Tag to CampaignAdds a tag to a campaign.
- Add Tag to EmailAdds a tag to an email.
- Add Tag to Email TemplateAdds a tag to an email template.
- Add Tag to FileAdds a tag to a file.
- Add Tag to FormAdds a tag to a form.
- Add Tag to Form HandlerAdds a tag to a form handler.
- Add Tag to Landing PageAdds a tag to a landing page.
- Add Tag to ListAdds a tag to a list.
- Add Tag to OpportunityAdds a tag to an opportunity.
- Add Tag to ProspectAdds a tag to a prospect.
- Add Value to Form FieldAdds a selectable value to a form field.
- Assign Visitor to ProspectLinks an anonymous visitor to a prospect.
- Cancel Bulk ActionCancels a bulk action job.
- Cancel ExportCancels an export job that is still waiting or processing.
- Cancel ImportCancels an import job.
- Connect Salesforce CampaignConnects a campaign to a Salesforce campaign.
- Create Bulk ActionCreates a bulk action job from a CSV file of record IDs.
- Create Email TemplateCreates a new email template.
- Create ExportCreates an asynchronous export job.
- Create External ActivityRecords an external activity for a prospect.
- Create FileCreates a new file.
- Create FormCreates a new form.
- Create Form FieldAdds a new field to a form.
- Create Form HandlerCreates a new form handler.
- Create Form Handler FieldCreates a new form handler field.
- Create ImportCreates an import job for prospects.
- Create Import with FileCreates an import job and uploads its first CSV batch.
- Create Landing PageCreates a new landing page.
- Create ListCreates a new list.
- Create List MembershipCreates a new list membership.
- Create ProspectCreates a new prospect.
- Create TagCreates a new tag.
- Delete Email TemplateDeletes an email template.
- Delete FileDeletes a file.
- Delete FormDeletes a form.
- Delete Form HandlerDeletes a form handler.
- Delete Form Handler FieldDeletes a form handler field.
- Delete ListDeletes a list.
- Delete List MembershipDeletes a list membership.
- Delete ProspectMoves a prospect to the recycle bin.
- Delete TagDeletes a tag.
- Get AccountReturns the Account Engagement account settings and API usage.
- Get Bulk ActionReturns the status of a single bulk action job.
- Get Bulk Action Error ReportDownloads the error report of a finished bulk action job.
- Get CampaignReturns a single campaign.
- Get Custom FieldReturns a single custom field.
- Get EmailReturns a single sent email.
- Get Email TemplateReturns a single email template.
- Get Email Template StatsReturns delivery, open and click statistics for an email template.
Frequently asked questions
Common questions about connecting Birdeye and Pardot.
Connect your Birdeye and Pardot accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them. [3]
Example: when Birdeye's "Watch Conversation Events" fires, WEXTL can "Add Dependent to Form Field" in Pardot. Birdeye has 2 triggers (including Watch Conversation Events and Watch Events); Pardot has 144 actions (including Add Dependent to Form Field, Add Tag to Campaign, and Add Tag to Email). Add filters and transforms between steps when you need them. [1]
Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it. [2]
No. Birdeye-to-Pardot automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic. [4]
Yes. Trigger-based automations start the moment Birdeye (or Pardot) fires a new event — webhook-backed apps run within seconds, and polling-only apps re-check on a schedule you control. [7]
A first automation typically takes 5–10 minutes: connect each app's credential once, drop a trigger + action onto the canvas, map the fields, and turn the workflow on.
You can build your Birdeye + Pardot automation on a 3-day trial with every feature unlocked. Cancel anytime. For your protection, a small deposit is charged to your card when your trial starts. It counts toward your first payment and is non-refundable. [8]
References
List of sources used to gather information about the Birdeye and Pardot integration.
- Birdeye and Pardot integration source code, module specs and credentials implementation.
- Our Birdeye and Pardot integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official vendor API documentation for Birdeye and Pardot — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® visual workflow builder, anonymized data from our technical support team.
- Birdeye integration information
- Pardot integration information
- WEXTL® Scheduling
- WEXTL® Pricing and Trial
- WEXTL® Apps Library