Pardot Integration

B2B marketing automation from Salesforce, formerly Pardot. Keep Pardot lists, tags, campaigns, and follow ups aligned across your marketing stack. When Watch New List Memberships fires, automatically update the next system with Get Account or Get Bulk Action.

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Supported triggers and actions for Pardot integration

Triggers can detect changes in Pardot and run actions that can create, search or modify data inside Pardot automatically [3] — exactly how you set them.

Watch New List MembershipsTriggers when a prospect is added to a list.
Watch New ProspectsTriggers when a new prospect is created.
Watch Sent List EmailsTriggers when a list email is sent.
Watch Updated OpportunitiesTriggers when an opportunity is created or updated.
Watch Updated ProspectsTriggers when a prospect is updated.
Watch Visitor ActivitiesTriggers when a new visitor activity is recorded.
Get AccountReturns the Account Engagement account settings and API usage.
Get Bulk ActionReturns the status of a single bulk action job.
Get Bulk Action Error ReportDownloads the error report of a finished bulk action job.
Get CampaignReturns a single campaign.
Get Custom FieldReturns a single custom field.
Get EmailReturns a single sent email.
Get Email TemplateReturns a single email template.
Get Email Template StatsReturns delivery, open and click statistics for an email template.
Get Engagement Studio ProgramReturns a single Engagement Studio program.
Get ExportReturns the status and result files of an export job.
Get Export Result FileDownloads one result file of a completed export.
Get External ActivityReturns a single external activity.
Get FileReturns a single file.
Get FolderReturns a single folder.
Get FormReturns a single form.
Get Form FieldReturns a single form field.
Get Form HandlerReturns a single form handler.
Get Form Handler FieldReturns a single form handler field.
Get ImportReturns the status and counts of an import job.
Get Import ErrorsDownloads the failed rows of a completed import job.
Get Landing PageReturns a single landing page.
Get Layout TemplateReturns a single layout template.
Get Lifecycle HistoryReturns a single lifecycle stage change.
Get Lifecycle StageReturns a single lifecycle stage.
Get ListReturns a single list.
Get List EmailReturns a single list email.
Get List Email StatsReturns delivery, open and click statistics for a list email.
Get List MembershipReturns a single list membership.
Get OpportunityReturns a single opportunity.
Get ProspectReturns a single prospect.
Get Prospect AccountReturns a single prospect account.
Get TagReturns a single tag.
Get Tagged ObjectReturns a single tag assignment.
Get UserReturns a single user.
Get VisitReturns a single visit.
Get VisitorReturns a single visitor.
Get Visitor ActivityReturns a single visitor activity.
Get Visitor Page ViewReturns a single visitor page view.
List Bulk ActionsRetrieves a list of bulk action jobs.
List CampaignsRetrieves a list of campaigns.
List Custom FieldsRetrieves a list of custom fields.
List EmailsRetrieves a list of sent emails.
List Email TemplatesRetrieves a list of email templates.
List Engagement Studio ProgramsRetrieves a list of Engagement Studio programs.
List ExportsRetrieves a list of export jobs.
List External ActivitiesRetrieves a list of external activities.
List FilesRetrieves a list of files.
List Folder ContentsRetrieves a list of assets stored in folders.
List FoldersRetrieves a list of folders.
List Form FieldsRetrieves a list of form fields.
List Form Handler FieldsRetrieves a list of form handler fields.
List Form HandlersRetrieves a list of form handlers.
List FormsRetrieves a list of forms.
List ImportsRetrieves a list of import jobs.
List Landing PagesRetrieves a list of landing pages.
List Layout TemplatesRetrieves a list of layout templates.
List Lifecycle HistoriesRetrieves a list of lifecycle stage changes.
List Lifecycle StagesRetrieves a list of lifecycle stages.
List List EmailsRetrieves a list of list emails.
List List MembershipsRetrieves a list of list memberships.
List ListsRetrieves a list of lists.
List OpportunitiesRetrieves a list of opportunities.
List Prospect AccountsRetrieves a list of prospect accounts.
List ProspectsRetrieves a list of prospects.
List Tagged ObjectsRetrieves a list of tag assignments.
List TagsRetrieves a list of tags.
List UsersRetrieves a list of users.
List Visitor ActivitiesRetrieves a list of visitor activities.
List Visitor Page ViewsRetrieves a list of visitor page views.
List VisitorsRetrieves a list of visitors.
List VisitsRetrieves a list of visits.
Add Dependent to Form FieldAdds a dependent field to a form field.
Add Tag to CampaignAdds a tag to a campaign.
Add Tag to EmailAdds a tag to an email.
Add Tag to Email TemplateAdds a tag to an email template.
Add Tag to FileAdds a tag to a file.
Add Tag to FormAdds a tag to a form.
Add Tag to Form HandlerAdds a tag to a form handler.
Add Tag to Landing PageAdds a tag to a landing page.
Add Tag to ListAdds a tag to a list.
Add Tag to OpportunityAdds a tag to an opportunity.
Add Tag to ProspectAdds a tag to a prospect.
Add Value to Form FieldAdds a selectable value to a form field.
Assign Visitor to ProspectLinks an anonymous visitor to a prospect.
Cancel Bulk ActionCancels a bulk action job.
Cancel ExportCancels an export job that is still waiting or processing.
Cancel ImportCancels an import job.
Connect Salesforce CampaignConnects a campaign to a Salesforce campaign.
Create Bulk ActionCreates a bulk action job from a CSV file of record IDs.
Create Email TemplateCreates a new email template.
Create ExportCreates an asynchronous export job.
Create External ActivityRecords an external activity for a prospect.
Create FileCreates a new file.
Create FormCreates a new form.
Create Form FieldAdds a new field to a form.
Create Form HandlerCreates a new form handler.
Create Form Handler FieldCreates a new form handler field.
Create ImportCreates an import job for prospects.
Create Import with FileCreates an import job and uploads its first CSV batch.
Create Landing PageCreates a new landing page.
Create ListCreates a new list.
Create List MembershipCreates a new list membership.
Create ProspectCreates a new prospect.
Create TagCreates a new tag.
Delete Email TemplateDeletes an email template.
Delete FileDeletes a file.
Delete FormDeletes a form.
Delete Form HandlerDeletes a form handler.
Delete Form Handler FieldDeletes a form handler field.
Delete ListDeletes a list.
Delete List MembershipDeletes a list membership.
Delete ProspectMoves a prospect to the recycle bin.
Delete TagDeletes a tag.
Identify Visitor CompanyReturns the company identified for a visitor.
Make an API CallPerforms an arbitrary authorized API call.
Merge TagsMerges other tags into a tag.
Pause Bulk ActionPauses processing of a bulk action job.
Remove Tag from CampaignRemoves a tag from a campaign.
Remove Tag from EmailRemoves a tag from an email.
Remove Tag from Email TemplateRemoves a tag from an email template.
Remove Tag from FileRemoves a tag from a file.
Remove Tag from FormRemoves a tag from a form.
Remove Tag from Form HandlerRemoves a tag from a form handler.
Remove Tag from Landing PageRemoves a tag from a landing page.
Remove Tag from ListRemoves a tag from a list.
Remove Tag from OpportunityRemoves a tag from an opportunity.
Remove Tag from ProspectRemoves a tag from a prospect.
Reorder Form FieldsChanges the order of the fields on a form.
Resume Bulk ActionResumes processing of a paused bulk action job.
Send List EmailSends or schedules an email to one or more lists.
Send One-to-One EmailSends a one-to-one email to a prospect.
Set Import ReadySubmits an import job for processing.
Undelete FormRestores a form from the recycle bin.
Undelete ProspectRestores a prospect from the recycle bin.
Update Email TemplateUpdates an existing email template.
Update FileUpdates an existing file.
Update Form HandlerUpdates an existing form handler.
Update Form Handler FieldUpdates an existing form handler field.
Update ListUpdates an existing list.
Update List MembershipUpdates an existing list membership.
Update ProspectUpdates an existing prospect.
Update TagRenames a tag.
Upload Import BatchUploads a CSV batch to an open import job.
Upsert Prospect by EmailUpdates the most recently active prospect with an email address, or creates one.

How to integrate Pardot in automation workflow?

3 simple steps to make your Pardot connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Pardot in workflow

Pick Pardot app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Pardot

When prompted, authorize access to Pardot in WEXTL once. Pardot credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Pardot account. Approve?

STEP 3

Build a workflow

Build your workflow with Pardot yourself or with WEXTL® AI Builder. Connect Pardot to any available integrations [5], or use HTTP node to go beyond them.

Pardot

How Pardot connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Pardot app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Pardot supports.

Full Pardot API documentation

The following table illustrates what fields Pardot integration require during authorization flow inside our workflow builder [4].

Demonstration of Pardot connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
EnvironmentRequired	select	Production uses login.salesforce.com and pi.pardot.com. Developer org uses login.salesforce.com and pi.demo.pardot.com. Sandbox uses test.salesforce.com and pi.demo.pardot.com.
Business Unit IDRequired	text	In Salesforce Setup, search for Business Unit Setup. The ID starts with 0Uv and is 18 characters long.
Consumer KeyRequired	text	Consumer Key of your Connected App or External Client App. The app must include the pardot_api and refresh_token scopes.
Consumer SecretRequired	password	Consumer Secret of the same app.
My Domain Login URL	url	Only if your org blocks login from login.salesforce.com or test.salesforce.com. Enter your My Domain URL, for example https://yourcompany.my.salesforce.com. Leave empty otherwise.

Connect Pardot to popular apps on WEXTL

Enter a name of the other app you want to sync with Pardot below. Click on selected app to explore integration options with Pardot. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Pardot integration

Select Watch Sent List Emails trigger from Pardot - this will be a starting point in your automation. Whenever event happens in Pardot, workflow will start [7] from Watch Sent List Emails node.

Search for Add Tag to Email, connect it as the next step of integration sequence. You can use filters between Watch Sent List Emails and Add Tag to Email, so only important data pass from Watch Sent List Emails to the next step. WEXTL gives you full control over the process of Pardot automation. All parts of workflow are visible on the canvas [4].

Pardot on WEXTL has 150 modules for combining marketing automations. Explore Pardot documentation for more.

Pardot

Watch Sent List Emails

AWeber

Performs action

AWeber

Triggers

Pardot

Add Tag to Email

Demonstration of how visual Pardot automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Pardot in your workflows.

Pardot has 6 triggers, including "Watch New List Memberships", "Watch New Prospects", and "Watch Sent List Emails", and more. Triggers are start points of the workflow, and automations may start from them.

Integration has 144 actions, including "Get Account", "Get Bulk Action", and "Get Bulk Action Error Report", and more. Refer to our Pardot Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Pardot integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Pardot official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Pardot provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Pardot or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Pardot inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Pardot modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Pardot integration.

Pardot integration source code, module specs and credentials implementation.
Internal Pardot integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Pardot vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Pardot App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Pardot Integration

Supported triggers and actions for Pardot integration