Can Close CRM trigger actions in Keap, and Keap in Close CRM?

Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it.

Do I need to write code to integrate Close CRM and Keap?

No. Close CRM-to-Keap automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic.

Close CRM + Keap Integration

Keep Close CRM and Keap aligned: when crm events happen in one, update the other automatically.

Example: when Close CRM's "Watch Activities" fires, WEXTL can "Achieve an Automation Goal" in Keap. Close CRM has 9 triggers (including Watch Activities, Watch Calls, and Watch Custom Activities); Keap has 247 actions (including Achieve an Automation Goal, Add a Product Option List Option Value, and Add Contacts to an Automation Sequence).

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Close CRM triggersKeap actions

Close CRM workflow triggers

Keap workflow actions

Frequently asked questions

Common questions about connecting Close CRM and Keap.

Connect your Close CRM and Keap accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them.

Close CRMBrowse all Close CRM triggers, actions, and integrations.

KeapBrowse all Keap triggers, actions, and integrations.

Close CRM + Keap Integration

Frequently asked questions

How do I connect Close CRM and Keap?

What can I automate between Close CRM and Keap?

Can Close CRM trigger actions in Keap, and Keap in Close CRM?

Do I need to write code to integrate Close CRM and Keap?

Explore Close CRM and Keap, or get started

Close CRM + Keap Integration

Frequently asked questions

How do I connect Close CRM and Keap?

What can I automate between Close CRM and Keap?

Can Close CRM trigger actions in Keap, and Keap in Close CRM?

Do I need to write code to integrate Close CRM and Keap?

Explore Close CRM and Keap, or get started