STEP 1
Select Ecwid in workflow
Pick Ecwid app in the workflow builder [4] - just one click to select the app.
Ecwid Integration
Embeddable e-commerce platform for managing online store products, orders, and customers. Connect Ecwid campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Customers arrives, automatically continue with Get a Customer or Get a Product.
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- Data Encryption
- 2FA
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Supported triggers and actions for Ecwid integration
Triggers can detect changes in Ecwid and run actions that can create, search or modify data inside Ecwid automatically [3] — exactly how you set them.
- Watch CustomersTriggers when a customer is created or updated.
- Watch OrdersTriggers when an order is created or updated.
- Watch ProductsTriggers when a product is created or updated.
- Get a CustomerReturns an existing customer.
- Get a ProductRetrieves product details.
- Get an OrderRetrieves a single order's details.
- Search CustomersSearches for customers.
- Search OrdersSearches for orders in the system.
- Search ProductsSearches for products.
- Create a CustomerCreates a new customer.
- Create a ProductCreates a new product.
- Create an OrderCreates a new order.
- Delete a CustomerDeletes a single customer.
- Delete a ProductDeletes a single product.
- Delete an OrderDeletes a single order.
- Make an API CallPerforms an arbitrary authorized API call.
- Update a CustomerUpdates a single customer.
- Update a ProductUpdates an existing product.
How to integrate Ecwid in automation workflow?
3 simple steps to make your Ecwid connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Ecwid
When prompted, authorize access to Ecwid in WEXTL once. Ecwid credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Ecwid account. Approve?
STEP 3
Build a workflow
Build your workflow with Ecwid yourself or with WEXTL® AI Builder. Connect Ecwid to any available integrations [5], or use HTTP node to go beyond them.
Ecwid
How Ecwid connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Ecwid app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Ecwid supports.
The following table illustrates what fields Ecwid integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Ecwid is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
Store IDRequired | text | Scroll down on Ecwid Control Panel page to the bottom and find your store ID in the footer. |
Access TokenRequired | password | Set up a custom application in your Control Panel, it only takes a few seconds: #develop-apps. After you create an app with required permissions, you will be able to copy its access token. |
Connect Ecwid to popular apps on WEXTL
Enter a name of the other app you want to sync with Ecwid below. Click on selected app to explore integration options with Ecwid. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Ecwid integration
Select Watch Customers trigger from Ecwid - this will be a starting point in your automation. Whenever event happens in Ecwid, workflow will start [7] from Watch Customers node.
Search for Delete a Customer, connect it as the next step of integration sequence. You can use filters between Watch Customers and Delete a Customer, so only important data pass from Watch Customers to the next step. WEXTL gives you full control over the process of Ecwid automation. All parts of workflow are visible on the canvas [4].
Ecwid on WEXTL has 18 modules for combining marketing automations. Explore Ecwid documentation for more.
Video slide demonstrates how Watch Customers and Delete a Customer [6] nodes are used in Ecwid workflow.
Frequently asked questions
Common questions about automating Ecwid in your workflows.
Ecwid has 3 triggers, including "Watch Customers", "Watch Orders", and "Watch Products". Triggers are start points of the workflow, and automations may start from them.
Integration has 15 actions, including "Get a Customer", "Get a Product", and "Get an Order", and more. Refer to our Ecwid Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Ecwid integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Ecwid official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Ecwid provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Ecwid or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Ecwid inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Ecwid modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Ecwid integration.
- Ecwid integration source code, module specs and credentials implementation.
- Internal Ecwid integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Ecwid vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Ecwid App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation