What actions can I run in Ecwid?

15 actions are available, including "Get a Customer", "Get an Order", and "Get a Product", and more. Run them from any trigger in your automation stack — map fields once and they execute automatically.

Do I need to write code to automate this?

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but it is never required.

Is the integration secure?

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

Ecwid Integrations

Embeddable e-commerce platform for managing online store products, orders, and customers. Connect Ecwid campaigns and audiences to CRM, ads, and analytics workflows.

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Watch CustomersTriggers when a customer is created or updated.
Watch OrdersTriggers when an order is created or updated.
Watch ProductsTriggers when a product is created or updated.
Get a CustomerReturns an existing customer.
Get an OrderRetrieves a single order's details.
Get a ProductRetrieves product details.
Search CustomersSearches for customers.
Search OrdersSearches for orders in the system.
Search ProductsSearches for products.
Create a CustomerCreates a new customer.
Create an OrderCreates a new order.
Create a ProductCreates a new product.
Delete a CustomerDeletes a single customer.
Delete an OrderDeletes a single order.
Delete a ProductDeletes a single product.
Make an API CallPerforms an arbitrary authorized API call.
Update a CustomerUpdates a single customer.
Update a ProductUpdates an existing product.

When to use Ecwid

Common scenarios where Ecwid automation saves time and reduces manual work.

React to "Watch Customers" in Ecwid in real time: route the event into CRM, chat, ticketing, or any connected service.
Use "Get an Order" as an automated action in Ecwid so records stay consistent whenever something changes elsewhere in your stack.
Layer "Watch Products" from Ecwid with filters, transforms, and AI steps to build automations that match your exact business logic.

How to connect

Paste your credentials once — WEXTL® stores them encrypted and reuses the connection across every workflow that needs it.

Full API documentation

Enter your credentials below. WEXTL stores them encrypted and uses them only to call the API on your behalf.

Connecting Ecwid to WEXTL®

Field	Type	Help
Store IDRequired	text	Scroll down on Ecwid Control Panel page to the bottom and find your store ID in the footer.
Access TokenRequired	password	Set up a custom application in your Control Panel, it only takes a few seconds: #develop-apps. After you create an app with required permissions, you will be able to copy its access token.

Use in workflow automation

Start from Ecwid’s Watch Customers trigger and the run begins the moment there’s something new — no cron job to babysit, no one remembering to check.

Add Delete a Customer as the next step, then branch, filter or hand off to the rest of your stack. The whole path stays on one canvas your team can read.

This integration brings 18 ready-made steps for marketing work, and every run records what went in and what came back.

Ecwid workflow on the canvas: Watch Customers then Delete a Customer

Frequently asked questions

Common questions about automating Ecwid in your workflows.

Ecwid has 3 triggers, including "Watch Customers", "Watch Orders", and "Watch Products". Use them to start workflows the moment Ecwid events fire — no polling required.

Field

Type

Help

Store IDRequired

text

Scroll down on Ecwid Control Panel page to the bottom and find your store ID in the footer.

Access TokenRequired

password

Set up a custom application in your Control Panel, it only takes a few seconds: #develop-apps. After you create an app with required permissions, you will be able to copy its access token.

Use in workflow automation

Start from Ecwid’s Watch Customers trigger and the run begins the moment there’s something new — no cron job to babysit, no one remembering to check.

Add Delete a Customer as the next step, then branch, filter or hand off to the rest of your stack. The whole path stays on one canvas your team can read.

This integration brings 18 ready-made steps for marketing work, and every run records what went in and what came back.

Ecwid Integrations

When to use Ecwid

How to connect

Use in workflow automation

Frequently asked questions

Ecwid Integrations

When to use Ecwid

How to connect

Connect Ecwid to any app in workflows

Use in workflow automation

Frequently asked questions

Connect Ecwid to any app in workflows

Connect Ecwid to any app in workflows

Connect Ecwid to any app in workflows

Ecwid Integrations

Ecwid triggers and actions

When to use Ecwid

How to connect

Use in workflow automation

Frequently asked questions

What triggers does Ecwid support?

What actions can I run in Ecwid?

Do I need to write code to automate this?

Is the integration secure?

Ecwid Integrations

Ecwid triggers and actions

When to use Ecwid

How to connect

Connect Ecwid to any app in workflows

Use in workflow automation

Frequently asked questions

What triggers does Ecwid support?

What actions can I run in Ecwid?

Do I need to write code to automate this?

Is the integration secure?

Connect Ecwid to any app in workflows

Connect Ecwid to any app in workflows

Connect Ecwid to any app in workflows