Can Follow Up Boss trigger actions in Keap, and Keap in Follow Up Boss?

Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it.

Do I need to write code to integrate Follow Up Boss and Keap?

No. Follow Up Boss-to-Keap automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic.

Follow Up Boss + Keap Integration

Build crm workflows between Follow Up Boss and Keap on a visual canvas — map fields once and let data flow.

Example: when Follow Up Boss's "Watch Action Plans" fires, WEXTL can "Achieve an Automation Goal" in Keap. Follow Up Boss has 13 triggers (including Watch Action Plans, Watch Action Plans People, and Watch Appointments); Keap has 247 actions (including Achieve an Automation Goal, Add a Product Option List Option Value, and Add Contacts to an Automation Sequence).

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Follow Up Boss triggersKeap actions

Follow Up Boss workflow triggers

Keap workflow actions

Frequently asked questions

Common questions about connecting Follow Up Boss and Keap.

Connect your Follow Up Boss and Keap accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them.

Follow Up BossBrowse all Follow Up Boss triggers, actions, and integrations.

KeapBrowse all Keap triggers, actions, and integrations.

Follow Up Boss + Keap Integration

Frequently asked questions

How do I connect Follow Up Boss and Keap?

What can I automate between Follow Up Boss and Keap?

Can Follow Up Boss trigger actions in Keap, and Keap in Follow Up Boss?

Do I need to write code to integrate Follow Up Boss and Keap?

Explore Follow Up Boss and Keap, or get started

Follow Up Boss + Keap Integration

Frequently asked questions

How do I connect Follow Up Boss and Keap?

What can I automate between Follow Up Boss and Keap?

Can Follow Up Boss trigger actions in Keap, and Keap in Follow Up Boss?

Do I need to write code to integrate Follow Up Boss and Keap?

Explore Follow Up Boss and Keap, or get started