Can HubSpot trigger actions in Keap, and Keap in HubSpot?

Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it.

Do I need to write code to integrate HubSpot and Keap?

No. HubSpot-to-Keap automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic.

HubSpot + Keap Integration

Connect HubSpot and Keap to automate crm work — trigger in one app, run actions in the other, wired in minutes.

Example: when HubSpot's "Watch Appointments" fires, WEXTL can "Achieve an Automation Goal" in Keap. HubSpot has 22 triggers (including Watch Appointments, Watch Authors, and Watch Blogs); Keap has 247 actions (including Achieve an Automation Goal, Add a Product Option List Option Value, and Add Contacts to an Automation Sequence).

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HubSpot triggersKeap actions

HubSpot workflow triggers

Keap workflow actions

Frequently asked questions

Common questions about connecting HubSpot and Keap.

Connect your HubSpot and Keap accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them.

HubSpotBrowse all HubSpot triggers, actions, and integrations.

KeapBrowse all Keap triggers, actions, and integrations.

HubSpot + Keap Integration

Frequently asked questions

How do I connect HubSpot and Keap?

What can I automate between HubSpot and Keap?

Can HubSpot trigger actions in Keap, and Keap in HubSpot?

Do I need to write code to integrate HubSpot and Keap?

Explore HubSpot and Keap, or get started

HubSpot + Keap Integration

Frequently asked questions

How do I connect HubSpot and Keap?

What can I automate between HubSpot and Keap?

Can HubSpot trigger actions in Keap, and Keap in HubSpot?

Do I need to write code to integrate HubSpot and Keap?

Explore HubSpot and Keap, or get started