STEP 1
Select Metricool in workflow
Pick Metricool app in the workflow builder [4] - just one click to select the app.
Metricool Integration
Social media management and analytics platform for scheduling posts and tracking performance. Connect Metricool campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Google My Business Reviews arrives, automatically continue with List Post Comments or List Posts.
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Supported triggers and actions for Metricool integration
Triggers can detect changes in Metricool and run actions that can create, search or modify data inside Metricool automatically [3] — exactly how you set them.
- Watch Google My Business ReviewsTriggers when a new Google My Business Review matches the input conditions.
- Watch Post CommentsTriggers when a new post comment matches the input conditions.
- List Post CommentsRetrieves a list of post comments that match the given filter.
- List PostsRetrieves a list of posts that match the input conditions.
- Make an API CallPerforms an arbitrary authorized API call.
- Reply Conversation or CommentsSends a message in a specified conversation or comment.
- Reply ReviewSends a reply to a specified review.
- Schedule PostCreate and schedule a new post using the Metricool's Planner.
How to integrate Metricool in automation workflow?
3 simple steps to make your Metricool connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Metricool
When prompted, authorize access to Metricool in WEXTL once. Metricool credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Metricool account. Approve?
STEP 3
Build a workflow
Build your workflow with Metricool yourself or with WEXTL® AI Builder. Connect Metricool to any available integrations [5], or use HTTP node to go beyond them.
Metricool
How Metricool connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Metricool app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Metricool supports.
The following table illustrates what fields Metricool integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Metricool is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
User IDRequired | text | — |
API KeyRequired | password | — |
Connect Metricool to popular apps on WEXTL
Enter a name of the other app you want to sync with Metricool below. Click on selected app to explore integration options with Metricool. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Metricool integration
Select Watch Post Comments trigger from Metricool - this will be a starting point in your automation. Whenever event happens in Metricool, workflow will start [7] from Watch Post Comments node.
Search for Reply Conversation or Comments, connect it as the next step of integration sequence. You can use filters between Watch Post Comments and Reply Conversation or Comments, so only important data pass from Watch Post Comments to the next step. WEXTL gives you full control over the process of Metricool automation. All parts of workflow are visible on the canvas [4].
Metricool on WEXTL has 8 modules for combining marketing automations. Explore Metricool documentation for more.
Video slide demonstrates how Watch Post Comments and Reply Conversation or Comments [6] nodes are used in Metricool workflow.
Frequently asked questions
Common questions about automating Metricool in your workflows.
Metricool has 2 triggers, including "Watch Google My Business Reviews" and "Watch Post Comments". Triggers are start points of the workflow, and automations may start from them.
Integration has 6 actions, including "List Post Comments", "List Posts", and "Make an API Call", and more. Refer to our Metricool Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Metricool integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Metricool official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Metricool provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Metricool or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Metricool inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Metricool modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Metricool integration.
- Metricool integration source code, module specs and credentials implementation.
- Internal Metricool integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Metricool vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Metricool App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation