Omnisend Integration

Connect Omnisend to sync contacts, manage campaigns, and automate email and SMS marketing. Turn Omnisend engagement into automated marketing workflows that keep leads and audiences moving. Start with Get Automation, then use Get Automation UTM and Get Batch to trigger the next step.

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Supported triggers and actions for Omnisend integration

Triggers can detect changes in Omnisend and run actions that can create, search or modify data inside Omnisend automatically [3] — exactly how you set them.

Get AutomationRetrieves a single automation workflow by ID.
Get Automation UTMRetrieves the aggregated UTM tags for every send-action block in an automation.
Get BatchRetrieves the status and progress of a single batch job by its ID.
Get Batch ItemsRetrieves a batch's full result envelope, with per-item outcomes for successes and failures.
Get Block UTMRetrieves the UTM tags for a single automation send-action block.
Get CampaignRetrieves a single campaign by ID.
Get Campaign UTMRetrieves UTM tag settings for a campaign.
Get ContactRetrieves a single contact by its unique ID.
Get Current BrandRetrieves details about the currently connected brand.
Get Email ContentRetrieves an existing email content by ID.
Get Email TemplateRetrieves an existing email template by ID.
Get ImageRetrieves a single image by its unique ID.
Get ProductRetrieves a single product by its ID.
Get Product CategoryRetrieves a single product category by its ID.
Get SegmentRetrieves a single segment by its ID.
Get Segment StatisticsRetrieves contact-count statistics for a segment.
Get Universal LayoutRetrieves an existing universal layout by ID.
List AutomationsRetrieves a paginated list of automation workflows.
List BatchesRetrieves a paginated list of batch jobs filtered by endpoint, status, and date range.
List CampaignsRetrieves a paginated list of campaigns.
List ContactsRetrieves a paginated list of contacts filtered by the provided criteria.
List Email TemplatesRetrieves a paginated list of email templates.
List ImagesRetrieves a paginated list of images uploaded for the brand.
List Product CategoriesRetrieves a paginated list of product categories.
List ProductsRetrieves a paginated list of products.
List SegmentsRetrieves a paginated list of segments.
List Universal LayoutsRetrieves a paginated list of universal layouts.
Add Tags to ContactsAdds the specified tags to contacts matched by ID, email, phone, or segment.
Cancel CampaignCancels a scheduled or started campaign.
Connect BrandConnects a site to Omnisend, registering its platform, version, and website with the brand.
Copy AutomationCreates a disabled copy of an existing automation workflow.
Copy CampaignCreates a new draft campaign as a copy of an existing one.
Create AutomationCreates a new automation workflow as a disabled draft.
Create BatchCreates a batch job that asynchronously creates or updates up to 100 items of one resource type.
Create CampaignCreates a new campaign draft.
Create Custom Event MetadataDeclares a new brand-custom event schema identified by its name and origin.
Create Email TemplateCreates a new email template.
Create or Update ContactCreates a new contact, or updates the matching contact when the email identifier already exists.
Create ProductCreates a new product in the product catalog.
Create Product CategoryCreates a new product category.
Create SegmentCreates a new segment defined by condition-based rules.
Create Universal LayoutCreates a new universal layout.
Delete AutomationPermanently deletes an automation workflow.
Delete CampaignPermanently deletes a campaign.
Delete Email TemplatePermanently deletes an email template.
Delete ImagePermanently deletes an image by its unique ID.
Delete ProductDeletes a product from the product catalog.
Delete Product CategoryRemoves a product category.
Delete SegmentDeletes a segment by its ID.
Delete Universal LayoutPermanently deletes a universal layout.
Disable AutomationDisables an automation workflow so it stops accepting new trigger events.
Enable AutomationEnables an automation workflow so it starts processing trigger events.
Generate Analytics ReportRuns a send-date analytics report across delivery, engagement, and revenue metrics; limited to 55 requests per 24 hours per brand.
Generate Analytics StatisticsRuns an event-date analytics report across engagement and audience-growth metrics; limited to 55 requests per 24 hours per brand.
Import Email Template from HTMLImports a new email template from raw HTML source.
Make an API CallPerforms an arbitrary authorized API call to any Omnisend endpoint not covered by a dedicated module.
Query Event MetadataReturns event metadata entries for a category, optionally filtered by event names or origins.
Remove Tags from ContactsRemoves the specified tags from contacts matched by ID, email, phone, or segment.
Render Email ContentRenders email content to HTML using an empty data context (no contact or marketing activity).
Render Email TemplateRenders an email template to HTML using an empty data context (no contact or marketing activity).
Replace Automation BlocksReplaces the full block tree of an automation workflow.
Replace ProductFully replaces an existing product with the given data.
Resume A/B TestResumes a stopped A/B test on a campaign.
Select A/B Test WinnerManually selects the winning variant of an A/B test campaign.
Send Block Test EmailRenders the saved content of an automation email block and sends it to up to 5 recipients for preview.
Send CampaignSends a draft campaign immediately or on a schedule.
Send Customer EventSends a customer behavior event to Omnisend, creating or updating the associated contact.
Send Test EmailRenders the campaign draft and emails it to up to 5 recipients for preview.
Stop A/B TestStops an in-progress A/B test on a campaign.
Update AutomationUpdates partial fields of an existing automation workflow.
Update Block UTMReplaces the UTM tags for a single automation send-action block.
Update CampaignUpdates fields on an existing draft campaign.
Update Campaign UTMReplaces UTM tag settings for a campaign; provide exactly one of Tags or Variants.
Update Contact by EmailUpdates fields on the contact matching the given email address.
Update Contact by IDUpdates fields on an existing contact identified by its unique ID.
Update Custom Event MetadataMerges changes into an existing brand-custom event, preserving any omitted fields.
Update Email ContentReplaces the content of an existing email content resource.
Update Email TemplateReplaces the name and content of an existing email template.
Update Product CategoryUpdates the title of an existing product category.
Update SegmentReplaces an existing segment's name and condition rules.
Update Universal LayoutReplaces the name and content of an existing universal layout.
Upload Image by URLUploads an image to Omnisend by fetching it from a public URL.
Upload Image FileUploads an image file to Omnisend as multipart form data.

How to integrate Omnisend in automation workflow?

3 simple steps to make your Omnisend connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Omnisend in workflow

Pick Omnisend app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Omnisend

When prompted, authorize access to Omnisend in WEXTL once. Omnisend credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Omnisend account. Approve?

STEP 3

Build a workflow

Build your workflow with Omnisend yourself or with WEXTL® AI Builder. Connect Omnisend to any available integrations [5], or use HTTP node to go beyond them.

Omnisend

How Omnisend connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Omnisend app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Omnisend supports.

Full Omnisend API documentation

The following table illustrates what fields Omnisend integration require during authorization flow inside our workflow builder [4].

Demonstration of Omnisend connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
API KeyRequired	password	API Key from Omnisend → Store Settings → API Keys.

Connect Omnisend to popular apps on WEXTL

Enter a name of the other app you want to sync with Omnisend below. Click on selected app to explore integration options with Omnisend. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Omnisend integration

Select Get Automation action from Omnisend - this will be a starting point in your automation. Whenever event happens in Omnisend, workflow will start [7] from Get Automation node.

Search for Copy Automation, connect it as the next step of integration sequence. You can use filters between Get Automation and Copy Automation, so only important data pass from Get Automation to the next step. WEXTL gives you full control over the process of Omnisend automation. All parts of workflow are visible on the canvas [4].

Omnisend on WEXTL has 83 modules for combining marketing automations. Explore Omnisend documentation for more.

Omnisend

Get Automation

Bitly

Performs action

Bitly

Triggers

Omnisend

Copy Automation

Demonstration of how visual Omnisend automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Omnisend in your workflows.

Omnisend has no triggers, but it provides 83 actions including "Get Automation", "Get Automation UTM", and "Get Batch". Pair them with triggers from other apps to automate Omnisend tasks.

Integration has 83 actions, including "Get Automation", "Get Automation UTM", and "Get Batch", and more. Refer to our Omnisend Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Omnisend integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Omnisend official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Omnisend provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Omnisend or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Omnisend inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Omnisend modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Omnisend integration.

Omnisend integration source code, module specs and credentials implementation.
Internal Omnisend integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Omnisend vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Omnisend App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Omnisend Integration

Supported triggers and actions for Omnisend integration