SEMrush Integration

Search visibility data for domains, keywords, and backlinks. Turn SEMrush engagement into automated marketing workflows that keep leads and audiences moving. Start with Compare Backlink Summaries, then use Compare Domains and Get API Unit Balance to trigger the next step.

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Supported triggers and actions for SEMrush integration

Triggers can detect changes in SEMrush and run actions that can create, search or modify data inside SEMrush automatically [3] — exactly how you set them.

Compare Backlink SummariesRetrieves backlink totals for several targets at once.
Compare DomainsRetrieves keywords compared across several domains.
Get API Unit BalanceReturns the remaining API units on the connected account.
Get Backlink OverviewReturns the backlink totals for a target.
Get Domain OverviewReturns a domain overview for one regional database.
Get Keyword MetricsReturns the latest search metrics for one keyword.
Get Subdomain OverviewReturns the search overview for one subdomain.
Get Subfolder OverviewReturns the search overview for one subfolder.
Get URL OverviewReturns the search overview for one URL.
List AnchorsRetrieves the anchor texts that point at a target.
List Authority Score ProfileRetrieves how referring domains spread across authority scores.
List Backlink CategoriesRetrieves the categories assigned to a backlink target.
List Backlink CompetitorsRetrieves domains with a similar referring-domain profile.
List Backlink GapRetrieves referring domains compared across several targets.
List Backlink HistoryRetrieves monthly backlink history for a target.
List BacklinksRetrieves the backlinks that point at a target.
List Broad Match KeywordsRetrieves broad-match keywords for a phrase.
List Domain Ad CopiesRetrieves the distinct ads a domain is running.
List Domain Ad HistoryRetrieves past paid keywords for a domain.
List Domain CompetitorsRetrieves domains that compete in paid search or shopping.
List Domain Organic KeywordsRetrieves the organic keywords a domain ranks for.
List Domain Organic URLsRetrieves ranking pages or subdomains for a domain.
List Domain Overview HistoryRetrieves a domain overview over time.
List Domain Paid KeywordsRetrieves the paid search keywords a domain bids on.
List Domain Ranks by DatabaseRetrieves a domain overview for each regional database.
List Indexed PagesRetrieves indexed pages and their backlink counts.
List Keyword Ad HistoryRetrieves past ads that ran on a keyword.
List Keyword DifficultyRetrieves how hard it is to rank for one or more keywords.
List Keyword Metrics by DatabaseRetrieves one keyword's metrics in each regional database.
List Keyword Metrics for Several KeywordsRetrieves metrics for keywords separated by a semicolon.
List Organic CompetitorsRetrieves domains that compete in organic search.
List Organic ResultsRetrieves the organic results for a keyword.
List Paid ResultsRetrieves the paid results for a keyword.
List Question KeywordsRetrieves question phrases related to a keyword.
List Ranked DomainsRetrieves the ranked domains in one regional database.
List Referring Category ProfileRetrieves the category mix of sites that link to a target.
List Referring DomainsRetrieves the domains that link to a target.
List Referring Domains by CountryRetrieves referring domains grouped by country.
List Referring IPsRetrieves the IP addresses that link to a target.
List Referring Top-Level DomainsRetrieves referring domains grouped by top-level domain.
List Related KeywordsRetrieves keywords related to a phrase.
List Shopping Ad CopiesRetrieves the distinct shopping ads for a domain.
List Shopping KeywordsRetrieves the shopping keywords a domain shows for.
List Subdomain Ad CopiesRetrieves the distinct ads for a subdomain.
List Subdomain Organic KeywordsRetrieves the organic keywords a subdomain ranks for.
List Subdomain Organic PagesRetrieves the ranking pages on a subdomain.
List Subdomain Overview HistoryRetrieves a subdomain overview over time.
List Subdomain Paid KeywordsRetrieves the paid keywords for a subdomain.
List Subdomain Ranks by DatabaseRetrieves a subdomain overview for each regional database.
List Subfolder Ad CopiesRetrieves the distinct ads for a subfolder.
List Subfolder KeywordsRetrieves the organic or paid keywords for a subfolder.
List Subfolder Organic PagesRetrieves the ranking pages in a subfolder.
List Subfolder Overview HistoryRetrieves a subfolder overview over time.
List Subfolder Ranks by DatabaseRetrieves a subfolder overview for each regional database.
List URL Organic KeywordsRetrieves the organic keywords a URL ranks for.
List URL Overview HistoryRetrieves a URL's search overview over time.
List URL Paid KeywordsRetrieves the paid keywords that point at a URL.
List URL Ranks by DatabaseRetrieves a URL overview for each regional database.
List Winners and LosersRetrieves domains whose search visibility changed the most.
Make an API CallPerforms an arbitrary authorized API call.

How to integrate SEMrush in automation workflow?

3 simple steps to make your SEMrush connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select SEMrush in workflow

Pick SEMrush app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect SEMrush

When prompted, authorize access to SEMrush in WEXTL once. SEMrush credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your SEMrush account. Approve?

STEP 3

Build a workflow

Build your workflow with SEMrush yourself or with WEXTL® AI Builder. Connect SEMrush to any available integrations [5], or use HTTP node to go beyond them.

SEMrush

How SEMrush connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever SEMrush app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that SEMrush supports.

Full SEMrush API documentation

The following table illustrates what fields SEMrush integration require during authorization flow inside our workflow builder [4].

Demonstration of SEMrush connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
API KeyRequired	password	In Semrush, open Subscription info, then API units, and copy the API key. Anyone with the key can spend your API units.

Connect SEMrush to popular apps on WEXTL

Enter a name of the other app you want to sync with SEMrush below. Click on selected app to explore integration options with SEMrush. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with SEMrush integration

Select Compare Backlink Summaries action from SEMrush - this will be a starting point in your automation. Whenever event happens in SEMrush, workflow will start [7] from Compare Backlink Summaries node.

Search for Compare Domains, connect it as the next step of integration sequence. You can use filters between Compare Backlink Summaries and Compare Domains, so only important data pass from Compare Backlink Summaries to the next step. WEXTL gives you full control over the process of SEMrush automation. All parts of workflow are visible on the canvas [4].

SEMrush on WEXTL has 60 modules for combining marketing automations. Explore SEMrush documentation for more.

SEMrush

Compare Backlink Summaries

Ahrefs

Performs action

Ahrefs

Triggers

SEMrush

Compare Domains

Demonstration of how visual SEMrush automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating SEMrush in your workflows.

SEMrush has no triggers, but it provides 60 actions including "Compare Backlink Summaries", "Compare Domains", and "Get API Unit Balance". Pair them with triggers from other apps to automate SEMrush tasks.

Integration has 60 actions, including "Compare Backlink Summaries", "Compare Domains", and "Get API Unit Balance", and more. Refer to our SEMrush Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The SEMrush integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by SEMrush official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where SEMrush provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever SEMrush or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for SEMrush inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with SEMrush modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the SEMrush integration.

SEMrush integration source code, module specs and credentials implementation.
Internal SEMrush integration documentation, structured input and output parameters, scopes, and authentication methods.
Official SEMrush vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® SEMrush App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

SEMrush Integration

Supported triggers and actions for SEMrush integration