STEP 1
Select Brandwatch in workflow
Pick Brandwatch app in the workflow builder [4] - just one click to select the app.
Brandwatch Integration
Consumer intelligence and social listening platform for brand monitoring, insights, and research. Turn Brandwatch engagement into automated marketing workflows that keep leads and audiences moving. Start with Watch Mentions, then use Get a Project and Get an Analysis Result to trigger the next step.
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Supported triggers and actions for Brandwatch integration
Triggers can detect changes in Brandwatch and run actions that can create, search or modify data inside Brandwatch automatically [3] — exactly how you set them.
- Watch MentionsTriggers when a new mention is detected.
- Watch QueriesTriggers when a new query is created.
- Get a ProjectRetrieves a project based on the given criteria.
- Get an Analysis ResultRetrieves a single analysis result from the service.
- Get Location ListsRetrieves all location lists.
- Get MentionsRetrieves all mentions.
- Get ProjectsRetrieves all projects.
- Get QueriesRetrieves all queries.
- Get Site ListsRetrieves all site lists.
- List Author ListsRetrieves all author lists from the service.
- Create a Location ListCreates a list of locations for a specific criteria.
- Create a QueryCreates a new query for retrieving specific data.
- Create a Site ListCreates a list of sites with given specifications.
- Create an Analysis RequestCreates an analysis request for a specific data set or object.
- Create an Author ListCreates a list of authors in the specified format.
- Delete a Location ListDeletes a location list from the system.
- Delete a QueryDeletes a query from the database.
- Delete a Site ListDeletes a site list from the specified service.
- Delete an Author ListDeletes an author list from the service.
- Delete DocumentsDeletes documents from the service.
How to integrate Brandwatch in automation workflow?
3 simple steps to make your Brandwatch connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Brandwatch
When prompted, authorize access to Brandwatch in WEXTL once. Brandwatch credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Brandwatch account. Approve?
STEP 3
Build a workflow
Build your workflow with Brandwatch yourself or with WEXTL® AI Builder. Connect Brandwatch to any available integrations [5], or use HTTP node to go beyond them.
Brandwatch
How Brandwatch connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Brandwatch app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Brandwatch supports.
The following table illustrates what fields Brandwatch integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Brandwatch is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
UsernameRequired | text | — |
PasswordRequired | password | — |
Client IDRequired | text | Reach out to your account manager or support team for Client ID. |
Connect Brandwatch to popular apps on WEXTL
Enter a name of the other app you want to sync with Brandwatch below. Click on selected app to explore integration options with Brandwatch. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Brandwatch integration
Select Watch Mentions trigger from Brandwatch - this will be a starting point in your automation. Whenever event happens in Brandwatch, workflow will start [7] from Watch Mentions node.
Search for Edit Mentions, connect it as the next step of integration sequence. You can use filters between Watch Mentions and Edit Mentions, so only important data pass from Watch Mentions to the next step. WEXTL gives you full control over the process of Brandwatch automation. All parts of workflow are visible on the canvas [4].
Brandwatch on WEXTL has 24 modules for combining marketing automations. Explore Brandwatch documentation for more.
Video slide demonstrates how Watch Mentions and Edit Mentions [6] nodes are used in Brandwatch workflow.
Frequently asked questions
Common questions about automating Brandwatch in your workflows.
Brandwatch has 2 triggers, including "Watch Mentions" and "Watch Queries". Triggers are start points of the workflow, and automations may start from them.
Integration has 22 actions, including "Get a Project", "Get an Analysis Result", and "Get Location Lists", and more. Refer to our Brandwatch Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Brandwatch integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Brandwatch official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Brandwatch provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Brandwatch or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Brandwatch inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Brandwatch modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Brandwatch integration.
- Brandwatch integration source code, module specs and credentials implementation.
- Internal Brandwatch integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Brandwatch vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Brandwatch App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation