STEP 1
Connect Brandwatch and Google Ads
Save credentials in WEXTL once. We store them encrypted and reuse the authorization across every workflow [3]. No coding or API skills required.
Brandwatch and Google Ads Integration
Keep Brandwatch and Google Ads in sync by integrating their events and actions. When marketing events happen in Brandwatch, update the Google Ads automatically - without any line of code in visual workflow builder.
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Learn about Brandwatch and Google Ads
Detailed info you need to know about Brandwatch and Google Ads integrations in WEXTL. Explore which modules apps support and how you connect them.
Brandwatch
Consumer intelligence and social listening platform for brand monitoring, insights, and research. [5]
Google Ads
Manage Google Ads customers, campaigns, ads, keywords, budgets, conversions, and GAQL reports. [6]
How to connect Brandwatch to Google Ads
Set up your Brandwatch and Google Ads integration in 3 simple steps [2] — no coding required. Up to 10 minutes setup.
STEP 2
Build a workflow
Paste selected Brandwatch and Google Ads nodes onto the canvas [4], or describe what you want and WEXTL wires the flow together with AI Builder.
STEP 3
Map your data
Choose which fields need to sync between Brandwatch and Google Ads. Use filters or leverage a JS custom code step in between — everything is on the canvas.
How does the integration between Brandwatch and Google Ads work in WEXTL?
WEXTL exposes actions and triggers for Brandwatch and Google Ads that help you connect apps and automate repetitive tasks [1]. A trigger is an event that happens, an action — a step that performs when the event has occurred.
Brandwatch triggersGoogle Ads actions
Brandwatch modules
- Create a Location ListCreates a list of locations for a specific criteria.
- Create a QueryCreates a new query for retrieving specific data.
- Create a Site ListCreates a list of sites with given specifications.
- Create an Analysis RequestCreates an analysis request for a specific data set or object.
- Create an Author ListCreates a list of authors in the specified format.
- Delete a Location ListDeletes a location list from the system.
- Delete a QueryDeletes a query from the database.
- Delete a Site ListDeletes a site list from the specified service.
- Delete an Author ListDeletes an author list from the service.
- Delete DocumentsDeletes documents from the service.
- Edit a QueryEdits a specific query in the system.
- Edit MentionsEdits existing mentions in a document or database.
- Get a ProjectRetrieves a project based on the given criteria.
- Get an Analysis ResultRetrieves a single analysis result from the service.
- Get Location ListsRetrieves all location lists.
- Get MentionsRetrieves all mentions.
- Get ProjectsRetrieves all projects.
- Get QueriesRetrieves all queries.
- Get Site ListsRetrieves all site lists.
- List Author ListsRetrieves all author lists from the service.
- Make an API CallPerforms an arbitrary authorized API call.
- Upload DocumentsUploads documents to the specified service.
- Watch MentionsTriggers when a new mention is detected.
- Watch QueriesTriggers when a new query is created.
Google Ads modules
- Apply RecommendationApplies a recommendation.
- Create AdCreates a new responsive search ad.
- Create Ad GroupCreates a new ad group in a campaign.
- Create Ad Group Bid ModifierCreates an ad group bid modifier.
- Create Ad Group LabelAssigns a label to an ad group.
- Create Ad LabelAssigns a label to an ad.
- Create AssetCreates a new asset.
- Create Asset GroupCreates a new asset group.
- Create Asset Group AssetAttaches an asset to an asset group.
- Create AudienceCreates a new audience.
- Create Bidding StrategyCreates a new bidding strategy.
- Create CampaignCreates a new campaign.
- Create Campaign Bid ModifierCreates a campaign bid modifier.
- Create Campaign BudgetCreates a new campaign budget.
- Create Campaign CriterionCreates a campaign criterion.
- Create Campaign GroupCreates a new campaign group.
- Create Campaign LabelAssigns a label to a campaign.
- Create Campaign Shared SetAttaches a shared set to a campaign.
- Create Conversion ActionCreates a new conversion action.
- Create Conversion Custom VariableCreates a new conversion custom variable.
- Create Custom AudienceCreates a new custom audience.
- Create Customer ClientCreates a new customer client account under a manager account.
- Create Customer LabelAssigns a label to a customer.
- Create Customer Negative CriterionCreates a customer negative criterion.
- Create KeywordCreates a new keyword in an ad group.
- Create LabelCreates a new label.
- Create Shared CriterionCreates a shared criterion.
- Create Shared SetCreates a new shared set.
- Create User ListCreates a new user list.
- Dismiss RecommendationDismisses a recommendation.
- Generate Keyword IdeasGenerates keyword ideas.
- Generate RecommendationsGenerates recommendations for a customer.
- Get AdReturns a single ad.
- Get Ad GroupReturns a single ad group.
- Get AssetReturns a single asset.
- Get Asset GroupReturns a single asset group.
- Get Bidding StrategyReturns a single bidding strategy.
- Get CampaignReturns a single campaign.
- Get Campaign BudgetRetrieves a single campaign budget by resource name.
- Get Conversion ActionReturns a single conversion action.
- Get CustomerRetrieves a specific customer account by resource name.
- Get Google Ads FieldReturns metadata for one Google Ads field.
- Get KeywordReturns a single keyword criterion.
- Get LabelReturns a single label.
- Get User ListReturns a single user list.
- List Accessible CustomersLists all customer accounts accessible to the authenticated user.
- List Ad Group Bid ModifiersRetrieves ad group bid modifiers.
- List Ad GroupsRetrieves ad groups for a customer.
- List AdsRetrieves ads for an ad group.
- List Asset GroupsRetrieves asset groups for a customer.
Explore alternative integrations
There are other apps [9] supported by WEXTL that can be paired with Brandwatch and Google Ads integrations. Pick any from the list below if the current combination isn't the one you need.
Frequently asked questions
Common questions about connecting Brandwatch and Google Ads.
Connect your Brandwatch and Google Ads accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them. [3]
Example: when Brandwatch's "Watch Mentions" fires, WEXTL can "Apply Recommendation" in Google Ads. Brandwatch has 2 triggers (including Watch Mentions and Watch Queries); Google Ads has 127 actions (including Apply Recommendation, Create Ad, and Create Ad Group). Add filters and transforms between steps when you need them. [1]
Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it. [2]
No. Brandwatch-to-Google Ads automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic. [4]
Yes. Trigger-based automations start the moment Brandwatch (or Google Ads) fires a new event — webhook-backed apps run within seconds, and polling-only apps re-check on a schedule you control. [7]
A first automation typically takes 5–10 minutes: connect each app's credential once, drop a trigger + action onto the canvas, map the fields, and turn the workflow on.
You can build your Brandwatch + Google Ads automation on a 3-day trial with every feature unlocked. Cancel anytime. For your protection, a small deposit is charged to your card when your trial starts. It counts toward your first payment and is non-refundable. [8]
References
List of sources used to gather information about the Brandwatch and Google Ads integration.
- Brandwatch and Google Ads integration source code, module specs and credentials implementation.
- Our Brandwatch and Google Ads integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official vendor API documentation for Brandwatch and Google Ads — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® visual workflow builder, anonymized data from our technical support team.
- Brandwatch integration information
- Google Ads integration information
- WEXTL® Scheduling
- WEXTL® Pricing and Trial
- WEXTL® Apps Library