STEP 1
Connect Brandwatch and Google Analytics
Save credentials in WEXTL once. We store them encrypted and reuse the authorization across every workflow [3]. No coding or API skills required.
Brandwatch and Google Analytics Integration
Build marketing workflows between Brandwatch and Google Analytics on a visual canvas — set up data fields sync between apps once and let data flow when events come automatically. Integration will work without code and your team will see the workflow inside WEXTL® builder.
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Learn about Brandwatch and Google Analytics
Detailed info you need to know about Brandwatch and Google Analytics integrations in WEXTL. Explore which modules apps support and how you connect them.
Brandwatch
Consumer intelligence and social listening platform for brand monitoring, insights, and research. [5]
Google Analytics
Google Analytics for website and app traffic measurement. [6]
How to connect Brandwatch to Google Analytics
Set up your Brandwatch and Google Analytics integration in 3 simple steps [2] — no coding required. Up to 10 minutes setup.
STEP 2
Build a workflow
Paste selected Brandwatch and Google Analytics nodes onto the canvas [4], or describe what you want and WEXTL wires the flow together with AI Builder.
STEP 3
Map your data
Choose which fields need to sync between Brandwatch and Google Analytics. Use filters or leverage a JS custom code step in between — everything is on the canvas.
How does the integration between Brandwatch and Google Analytics work in WEXTL?
WEXTL exposes actions and triggers for Brandwatch and Google Analytics that help you connect apps and automate repetitive tasks [1]. A trigger is an event that happens, an action — a step that performs when the event has occurred.
Brandwatch triggersGoogle Analytics actions
Brandwatch modules
- Create a Location ListCreates a list of locations for a specific criteria.
- Create a QueryCreates a new query for retrieving specific data.
- Create a Site ListCreates a list of sites with given specifications.
- Create an Analysis RequestCreates an analysis request for a specific data set or object.
- Create an Author ListCreates a list of authors in the specified format.
- Delete a Location ListDeletes a location list from the system.
- Delete a QueryDeletes a query from the database.
- Delete a Site ListDeletes a site list from the specified service.
- Delete an Author ListDeletes an author list from the service.
- Delete DocumentsDeletes documents from the service.
- Edit a QueryEdits a specific query in the system.
- Edit MentionsEdits existing mentions in a document or database.
- Get a ProjectRetrieves a project based on the given criteria.
- Get an Analysis ResultRetrieves a single analysis result from the service.
- Get Location ListsRetrieves all location lists.
- Get MentionsRetrieves all mentions.
- Get ProjectsRetrieves all projects.
- Get QueriesRetrieves all queries.
- Get Site ListsRetrieves all site lists.
- List Author ListsRetrieves all author lists from the service.
- Make an API CallPerforms an arbitrary authorized API call.
- Upload DocumentsUploads documents to the specified service.
- Watch MentionsTriggers when a new mention is detected.
- Watch QueriesTriggers when a new query is created.
Google Analytics modules
- Acknowledge User Data CollectionAcknowledges user data collection.
- Archive Custom DimensionArchives custom dimension.
- Archive Custom MetricArchives custom metric.
- Batch Run Pivot ReportsBatches run pivot reports.
- Batch Run ReportsBatches run reports.
- Check CompatibilityChecks the compatibility.
- Create Audience ExportCreates audience export.
- Create Custom DimensionCreates custom dimension.
- Create Custom MetricCreates custom metric.
- Create Data StreamCreates data stream.
- Create Firebase LinkCreates firebase link.
- Create Google Ads LinkCreates google ads link.
- Create Key EventCreates key event.
- Create Measurement Protocol SecretCreates measurement protocol secret.
- Create PropertyCreates a new property.
- Delete AccountDeletes an existing account.
- Delete Data StreamDeletes data stream.
- Delete Firebase LinkDeletes firebase link.
- Delete Google Ads LinkDeletes google ads link.
- Delete Key EventDeletes key event.
- Delete Measurement Protocol SecretDeletes measurement protocol secret.
- Delete PropertyDeletes an existing property.
- Get AccountReturns a single account.
- Get Audience ExportRetrieves audience export.
- Get Custom DimensionRetrieves custom dimension.
- Get Custom MetricRetrieves custom metric.
- Get Data Retention SettingsRetrieves data retention settings.
- Get Data Sharing SettingsRetrieves data sharing settings.
- Get Data StreamRetrieves data stream.
- Get Key EventRetrieves key event.
- Get Measurement Protocol SecretRetrieves measurement protocol secret.
- Get MetadataReturns a single metadata.
- Get PropertyReturns a single property.
- List Account SummariesLists account summaries.
- List AccountsRetrieves a list of accounts.
- List Audience ExportsLists audience exports.
- List Custom DimensionsLists custom dimensions.
- List Custom MetricsLists custom metrics.
- List Data StreamsLists data streams.
- List Firebase LinksLists firebase links.
- List Google Ads LinksLists google ads links.
- List Key EventsLists key events.
- List Measurement Protocol SecretsLists measurement protocol secrets.
- List PropertiesRetrieves a list of properties.
- Make an Api CallMakes API call.
- Provision Account TicketProvisions account ticket.
- Query Audience ExportQueries audience export.
- Run Access Report (Account)Runs access report (account).
- Run Access Report (Property)Runs access report (property).
- Run Pivot ReportRuns pivot report.
Explore alternative integrations
There are other apps [9] supported by WEXTL that can be paired with Brandwatch and Google Analytics integrations. Pick any from the list below if the current combination isn't the one you need.
Frequently asked questions
Common questions about connecting Brandwatch and Google Analytics.
Connect your Brandwatch and Google Analytics accounts once, pick a trigger in one app and an action in the other, then map the fields so data flows automatically between them. [3]
Example: when Brandwatch's "Watch Mentions" fires, WEXTL can "Acknowledge User Data Collection" in Google Analytics. Brandwatch has 2 triggers (including Watch Mentions and Watch Queries); Google Analytics has 62 actions (including Acknowledge User Data Collection, Archive Custom Dimension, and Archive Custom Metric). Add filters and transforms between steps when you need them. [1]
Yes — the integration works in both directions. Use each app's triggers to start a workflow and the other app's actions to update it. [2]
No. Brandwatch-to-Google Analytics automations are built visually on the canvas. You can optionally add custom JavaScript with Functions when you need advanced logic. [4]
Yes. Trigger-based automations start the moment Brandwatch (or Google Analytics) fires a new event — webhook-backed apps run within seconds, and polling-only apps re-check on a schedule you control. [7]
A first automation typically takes 5–10 minutes: connect each app's credential once, drop a trigger + action onto the canvas, map the fields, and turn the workflow on.
You can build your Brandwatch + Google Analytics automation on a 3-day trial with every feature unlocked. Cancel anytime. For your protection, a small deposit is charged to your card when your trial starts. It counts toward your first payment and is non-refundable. [8]
References
List of sources used to gather information about the Brandwatch and Google Analytics integration.
- Brandwatch and Google Analytics integration source code, module specs and credentials implementation.
- Our Brandwatch and Google Analytics integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official vendor API documentation for Brandwatch and Google Analytics — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® visual workflow builder, anonymized data from our technical support team.
- Brandwatch integration information
- Google Analytics integration information
- WEXTL® Scheduling
- WEXTL® Pricing and Trial
- WEXTL® Apps Library