Google Analytics Integration

Google Analytics for website and app traffic measurement. Keep Google Analytics lists, tags, campaigns, and follow ups aligned across your marketing stack. When Watch Accounts fires, automatically update the next system with Get Account or Get Audience Export.

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Supported triggers and actions for Google Analytics integration

Triggers can detect changes in Google Analytics and run actions that can create, search or modify data inside Google Analytics automatically [3] — exactly how you set them.

Watch AccountsWatches for accounts.
Watch Audience ExportsWatches for audience exports.
Watch Change History EventsWatches for change history events.
Watch Data StreamsWatches for data streams.
Watch Firebase LinksWatches for firebase links.
Watch Google Ads LinksWatches for google ads links.
Watch Key EventsWatches for key events.
Watch PropertiesWatches for properties.
Get AccountReturns a single account.
Get Audience ExportRetrieves audience export.
Get Custom DimensionRetrieves custom dimension.
Get Custom MetricRetrieves custom metric.
Get Data Retention SettingsRetrieves data retention settings.
Get Data Sharing SettingsRetrieves data sharing settings.
Get Data StreamRetrieves data stream.
Get Key EventRetrieves key event.
Get Measurement Protocol SecretRetrieves measurement protocol secret.
Get MetadataReturns a single metadata.
Get PropertyReturns a single property.
List AccountsRetrieves a list of accounts.
List Account SummariesLists account summaries.
List Audience ExportsLists audience exports.
List Custom DimensionsLists custom dimensions.
List Custom MetricsLists custom metrics.
List Data StreamsLists data streams.
List Firebase LinksLists firebase links.
List Google Ads LinksLists google ads links.
List Key EventsLists key events.
List Measurement Protocol SecretsLists measurement protocol secrets.
List PropertiesRetrieves a list of properties.
Search Change History EventsSearches for change history events.
Acknowledge User Data CollectionAcknowledges user data collection.
Archive Custom DimensionArchives custom dimension.
Archive Custom MetricArchives custom metric.
Batch Run Pivot ReportsBatches run pivot reports.
Batch Run ReportsBatches run reports.
Check CompatibilityChecks the compatibility.
Create Audience ExportCreates audience export.
Create Custom DimensionCreates custom dimension.
Create Custom MetricCreates custom metric.
Create Data StreamCreates data stream.
Create Firebase LinkCreates firebase link.
Create Google Ads LinkCreates google ads link.
Create Key EventCreates key event.
Create Measurement Protocol SecretCreates measurement protocol secret.
Create PropertyCreates a new property.
Delete AccountDeletes an existing account.
Delete Data StreamDeletes data stream.
Delete Firebase LinkDeletes firebase link.
Delete Google Ads LinkDeletes google ads link.
Delete Key EventDeletes key event.
Delete Measurement Protocol SecretDeletes measurement protocol secret.
Delete PropertyDeletes an existing property.
Make an Api CallMakes API call.
Provision Account TicketProvisions account ticket.
Query Audience ExportQueries audience export.
Run Access Report (Account)Runs access report (account).
Run Access Report (Property)Runs access report (property).
Run Pivot ReportRuns pivot report.
Run Realtime ReportRuns realtime report.
Run ReportRuns the report.
Update AccountUpdates an existing account.
Update Custom DimensionUpdates custom dimension.
Update Custom MetricUpdates custom metric.
Update Data Retention SettingsUpdates data retention settings.
Update Data StreamUpdates data stream.
Update Google Ads LinkUpdates google ads link.
Update Key EventUpdates key event.
Update Measurement Protocol SecretUpdates measurement protocol secret.
Update PropertyUpdates an existing property.

How to integrate Google Analytics in automation workflow?

3 simple steps to make your Google Analytics connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Google Analytics in workflow

Pick Google Analytics app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Google Analytics

When prompted, authorize access to Google Analytics in WEXTL once. Google Analytics credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Google Analytics account. Approve?

STEP 3

Build a workflow

Build your workflow with Google Analytics yourself or with WEXTL® AI Builder. Connect Google Analytics to any available integrations [5], or use HTTP node to go beyond them.

Google Analytics

How Google Analytics connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Google Analytics app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Google Analytics supports.

Full Google Analytics API documentation

The following table illustrates what fields Google Analytics integration require during authorization flow inside our workflow builder [4].

Video slide demonstrates how Google Analytics is connected in WEXTL builder [4].

Field	Type	Help
Client IDRequired	text	OAuth 2.0 Client ID from Google Cloud Console → Credentials → your OAuth client.
Client SecretRequired	password	Client Secret shown next to the same OAuth client ID above in Credentials.
Additional Scopes	array	Optional. Extra Google OAuth scopes to request on top of the default ones, one full scope URL per item (for example https://www.googleapis.com/auth/drive). Duplicates of the default scopes are ignored. Use this with your own Client ID, and enable the same scopes on its OAuth consent screen.

Connect Google Analytics to popular apps on WEXTL

Enter a name of the other app you want to sync with Google Analytics below. Click on selected app to explore integration options with Google Analytics. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Google Analytics integration

Select Watch Data Streams trigger from Google Analytics - this will be a starting point in your automation. Whenever event happens in Google Analytics, workflow will start [7] from Watch Data Streams node.

Search for Update Data Retention Settings, connect it as the next step of integration sequence. You can use filters between Watch Data Streams and Update Data Retention Settings, so only important data pass from Watch Data Streams to the next step. WEXTL gives you full control over the process of Google Analytics automation. All parts of workflow are visible on the canvas [4].

Google Analytics on WEXTL has 70 modules for combining marketing automations. Explore Google Analytics documentation for more.

Video slide demonstrates how Watch Data Streams and Update Data Retention Settings nodes are used in Google Analytics workflow.

Video slide demonstrates how Watch Data Streams and Update Data Retention Settings [6] nodes are used in Google Analytics workflow.

Frequently asked questions

Common questions about automating Google Analytics in your workflows.

Google Analytics has 8 triggers, including "Watch Accounts", "Watch Audience Exports", and "Watch Change History Events", and more. Triggers are start points of the workflow, and automations may start from them.

Integration has 62 actions, including "Get Account", "Get Audience Export", and "Get Custom Dimension", and more. Refer to our Google Analytics Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Google Analytics integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Google Analytics official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Google Analytics provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Google Analytics or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Google Analytics inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Google Analytics modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Google Analytics integration.

Google Analytics integration source code, module specs and credentials implementation.
Internal Google Analytics integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Google Analytics vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Google Analytics App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Google Analytics Integration

Supported triggers and actions for Google Analytics integration