Loops Integration

Email platform for software companies, with contacts, campaigns, and transactional email. Connect Loops campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Account Events arrives, automatically continue with Check Contact Suppression or Find a Contact.

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Supported triggers and actions for Loops integration

Triggers can detect changes in Loops and run actions that can create, search or modify data inside Loops automatically [3] — exactly how you set them.

Watch Account EventsTriggers when Loops sends an event to your webhook.
Watch New Audience SegmentsTriggers when a new audience segment is created.
Watch New Campaign GroupsTriggers when a new campaign group is created.
Watch New ThemesTriggers when a new email theme is created.
Watch New Transactional EmailsTriggers when a new transactional email is created.
Watch New Transactional GroupsTriggers when a new transactional group is created.
Check Contact SuppressionChecks whether a contact is suppressed.
Find a ContactFinds a contact by email address or user ID.
Get a CampaignReturns a single campaign.
Get a Campaign GroupReturns a single campaign group.
Get a ComponentReturns a single email component.
Get an Audience SegmentReturns a single audience segment.
Get an AutomationReturns an automation and its nodes.
Get an Automation NodeReturns a single automation node.
Get an Email MessageReturns an email message and its content.
Get an Event PatternReturns an event pattern by ID.
Get an Event Pattern by NameReturns an event pattern for an event name.
Get a ThemeReturns a single email theme.
Get a Transactional EmailReturns a single transactional email.
Get a Transactional GroupReturns a single transactional group.
Get Automation Node MetricsReturns engagement counts for an automation email.
Get Campaign MetricsReturns all-time engagement counts for a campaign.
Get Transactional Email MetricsReturns all-time delivery counts for a transactional email.
List Audience SegmentsRetrieves a list of audience segments.
List AutomationsRetrieves a list of automations.
List Campaign GroupsRetrieves a list of campaign groups.
List CampaignsRetrieves a list of campaigns.
List ComponentsRetrieves a list of email components.
List Contact PropertiesRetrieves the account's contact properties.
List Dedicated Sending IP AddressesRetrieves the dedicated sending IP addresses.
List Event PatternsRetrieves a list of event patterns.
List Mailing ListsRetrieves the account's mailing lists.
List Published Transactional EmailsRetrieves published transactional emails.
List ThemesRetrieves a list of email themes.
List Transactional EmailsRetrieves a list of transactional emails.
List Transactional GroupsRetrieves a list of transactional groups.
Run Guardian ChecksChecks an email message for content problems.
Test API KeyConfirms the API key and returns the team name.
Add an Automation BranchAdds a branch under an existing branch node.
Change an Automation ConnectionPoints an existing automation connection at a different node.
Change an Automation Mailing ListChanges the mailing list on an automation.
Complete an UploadFinishes an image upload after the file is stored.
Create a CampaignCreates a draft campaign and its email.
Create a Campaign GroupCreates a new campaign group.
Create a ComponentCreates an email component from content markup.
Create a ContactAdds a contact to the audience.
Create a Contact PropertyCreates a custom contact property.
Create an Audience SegmentCreates a new audience segment.
Create an AutomationCreates a draft automation.
Create an Automation NodeAdds a node to an automation.
Create an UploadStarts an image upload and returns where to send the file.
Create a ThemeCreates an email theme.
Create a Transactional EmailCreates a transactional email and its draft.
Create a Transactional GroupCreates a new transactional group.
Delete a ContactDeletes a contact by email address or user ID.
Delete an AutomationDeletes an automation after confirmation when Loops requires it.
Delete an Automation NodeDeletes a single automation node.
Delete Downstream Automation NodesDeletes a node and the nodes that follow it.
Ensure a Transactional DraftMakes sure a transactional email has a draft ready to edit.
Make an API CallPerforms an arbitrary authorized API call.
Publish a Transactional EmailPublishes the current draft of a transactional email.
Remove Contact SuppressionRemoves suppression from a contact.
Send an Email PreviewSends a test preview of an email message.
Send an EventSends an event that can start an automation.
Send a Transactional EmailSends a published transactional email to one person.
Update a CampaignUpdates a campaign's name, audience, or schedule.
Update a Campaign GroupUpdates a campaign group's name or description.
Update a ComponentUpdates a component's name or content.
Update a ContactUpdates a contact, or creates one if they are new.
Update an AutomationUpdates an automation's name or description.
Update an Automation NodeUpdates one automation node's settings.
Update an Email MessageUpdates an email message's subject, sender, or content.
Update a ThemeUpdates a theme's name or styles.
Update a Transactional EmailUpdates a transactional email's name or group.
Update a Transactional GroupUpdates a transactional group's name or description.
Upload an ImageUploads an image file to the address returned when the upload was created.

How to integrate Loops in automation workflow?

3 simple steps to make your Loops connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Loops in workflow

Pick Loops app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Loops

When prompted, authorize access to Loops in WEXTL once. Loops credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Loops account. Approve?

STEP 3

Build a workflow

Build your workflow with Loops yourself or with WEXTL® AI Builder. Connect Loops to any available integrations [5], or use HTTP node to go beyond them.

Loops

How Loops connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Loops app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Loops supports.

Full Loops API documentation

The following table illustrates what fields Loops integration require during authorization flow inside our workflow builder [4].

Demonstration of Loops connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
API KeyRequired	password	In Loops, open Settings → API and generate a key. Send it only from this connection, never from a browser page.

Connect Loops to popular apps on WEXTL

Enter a name of the other app you want to sync with Loops below. Click on selected app to explore integration options with Loops. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Loops integration

Select Watch New Transactional Groups trigger from Loops - this will be a starting point in your automation. Whenever event happens in Loops, workflow will start [7] from Watch New Transactional Groups node.

Search for Create a Campaign Group, connect it as the next step of integration sequence. You can use filters between Watch New Transactional Groups and Create a Campaign Group, so only important data pass from Watch New Transactional Groups to the next step. WEXTL gives you full control over the process of Loops automation. All parts of workflow are visible on the canvas [4].

Loops on WEXTL has 76 modules for combining marketing automations. Explore Loops documentation for more.

Loops

Watch New Transactional Groups

ActiveCampaign

Performs action

ActiveCampaign

Triggers

Loops

Create a Campaign Group

Demonstration of how visual Loops automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Loops in your workflows.

Loops has 6 triggers, including "Watch Account Events", "Watch New Audience Segments", and "Watch New Campaign Groups", and more. Triggers are start points of the workflow, and automations may start from them.

Integration has 70 actions, including "Check Contact Suppression", "Find a Contact", and "Get a Campaign", and more. Refer to our Loops Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Loops integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Loops official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Loops provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Loops or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Loops inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Loops modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Loops integration.

Loops integration source code, module specs and credentials implementation.
Internal Loops integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Loops vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Loops App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Loops Integration

Supported triggers and actions for Loops integration