Mailchimp Integration

Email marketing and audience automation platform. Connect Mailchimp conversations to the systems your team already uses every day. When Watch Automations lands, react with Get a Campaign or Get a Campaign Content.

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Supported triggers and actions for Mailchimp integration

Triggers can detect changes in Mailchimp and run actions that can create, search or modify data inside Mailchimp automatically [3] — exactly how you set them.

Watch AutomationsWatch for new automation events.
Watch Campaign FeedbackWatch for new feedbacks on a campaign.
Watch CampaignsTriggers when new campaigns are created.
Watch CartsWatch for new items in carts for a specific store.
Watch Connected SitesWatch for new connected sites.
Watch ContactsWatch for new contact in an audience.
Watch CustomersWatch for new customers belonging a specific store.
Watch Landing PagesWatch for new landing page.
Watch ListsTriggers when new lists are created.
Watch OrdersWatch for new orders in a specific store.
Watch SMS CampaignWatch for new sms campaign.
Watch StoresTriggers when new stores are created.
Watch TemplatesTriggers when new templates are created.
Get a CampaignGet information about a specific campaign.
Get a Campaign ContentGet the the HTML and plain-text content for a campaign.
Get a Campaign FeedbackGet a specific feedback message from a campaign.
Get a Campaign FolderGet information about a specific folder used to organize campaigns.
Get a CartGet information about a specific cart.
Get a Cart Line ItemGet information about a specific cart line item.
Get a Connected SiteGet information about a specific connected site.
Get a ContactRetrieve a specific omni-channel contact in an audience.
Get a ConversationGet details about an individual conversation.
Get a CustomerGet information about a specific customer.
Get a DomainGet the details for a single domain on the account.
Get a Landing PageGet information about a specific page.
Get a Landing Page ContentGet the the HTML content for your landing page.
Get a ListRetrieves a list.
Get a MessageGet an individual message in a conversation.
Get a ProductGet information about a specific product.
Get a Product ImageGet information about a specific product variant.
Get a Product VariantGet information about a specific product variant.
Get a Promo CodeGet information about a specific promo code.
Get a Promo RuleGet information about a specific promo rule.
Get a StoreGet information about a specific store.
Get a TemplateGet information about a specific template.
Get a Template FolderGet information about a specific folder used to organize templates.
Get a Workflow EmailGet information about an individual classic automation workflow email.
Get an Account ExportGet information about a specific account export.
Get an AudienceGet information about a specific audience.
Get an AutomationGet a singele automation workflow's settings and content.
Get an OrderGet information about a specific order.
Get an Order Line ItemGet information about a specific order line item.
Get an SMS CampaignGet information about a specific SMS campaign.
Get an SMS Campaign ContentGet the content for an SMS campaign.
List Account ExportsGet a list of account exports for a given account.
List AudiencesGet information about all audiences in the account.
List Automated Email SubscribersGet a list of automated email subscribers.
List Automated EmailsGet a list of emails in classic automation workflow.
List AutomationsGet a summary of an account's classic automations.
List Batch RequestGet a summary of batch requests that have been made.
List Campaign FeedbackRetrieves a list of campaign feedback.
List Campaign FoldersGet all folders used to organize campaigns.
List CampaignsGet all campaigns in an account.
List Cart LinesReturns a list of cart line items.
List CartsReturns a list of carts.
List Connected SitesGet a list of all connected sites in an account.
List ContactsGet a list of omni-channel contacts for a given audience.
List ConversationsGet a list of conversations for the account.
List CustomersReturns a list of customers belonging to a store.
List Info ListGet information about all lists in the account.
List Landing PagesReturns a list of landing pages.
List MessagesGet messages from a specific conversation.
List Order Lines ItemsReturns a list of order line items.
List OrdersReturns a list of orders belonging to a store.
List Product ImagesReturns a list of product images.
List Product VariantsReturns a list of product variants.
List ProductsReturns a list of products belonging to a store.
List Promo CodesReturns a list of promo codes belonging to a store.
List Promo RulesReturns a list of promo rules belonging to a store.
List SMS CampaignReturns a list of sms campaign information.
List StoresGet information about all stores in the account.
List Template FoldersReturns a list of template folders.
List TemplatesReturns a list of templates.
List Verified DomainsGet all of the sending domains on the account.
Archive a ContactArchives a contact.
Cancel a CampaignCancels a campaign.
Cancel an SMS Campaign SendCancel a scheduled or sending SMS campaign.
Create a CampaignCreates a campaign.
Create a Campaign FeedbackAdd feedback on a specific campaign.
Create a Campaign FolderCreate a new campaign folder.
Create a CartAdd a new cart to a store.
Create a Cart Line ItemAdd a new line item to an existing cart.
Create a Connected SiteCreates a connected site.
Create a ContactCreate a new omni-channel contact for an audience.
Create a CustomerCreate a customer for a store.
Create a DomainAdd a domain to the account.
Create a Landing PageCreates a landing page.
Create a ListCreates a list.
Create a ProductAdd a new product to a store.
Create a Product ImageAdd a new image to the product.
Create a Product VariantAdd a new product variant to the product.
Create a Promo CodeAdd a new promo code to a store.
Create a Promo RuleAdd a new promo rule to a store.
Create a StoreCreates a store.
Create a TemplateCreate a new template for the account. Only Classic templates are supported.
Create a Template FolderCreate a new template folder.
Create an Account ExportCreates an account export.
Create an AutomationCreates an automation.
Create an OrderCreate a new order for a store.
Create an Order Line ItemAdd a new line item to an existing order.
Create an SMS CampaignCreate a new SMS campaign.
Delete a CampaignDeletes a campaign.
Delete a Campaign FolderDelete a specific campaign folder, and mark all the campaigns in the folder as 'unfiled'.
Delete a CartDeletes a cart.
Delete a Cart Line ItemDelete a specific cart line item.
Delete a Connected SiteDeletes a connected site.
Delete a CustomerDelete a customer from a store.
Delete a DomainDelete a verified domain from the account.
Delete a Landing PageDelete a landing page by it's ID.
Delete a ListDeletes a list.
Delete a ProductDeletes a product.
Delete a Product ImageDeletes a product image.
Delete a Product VariantDeletes a product variant.
Delete a Promo CodeDelete a promo code from a store.
Delete a Promo RuleDelete a promo rule from a store.
Delete a StoreDeletes a store.
Delete a TemplateDeletes an existing template.
Delete a Template FolderDelete a specific template folder, and mark all the templates in the folder as 'unfiled'.
Delete a Workflow EmailRemoves an individual classic automation workflow email.
Delete an OrderDeletes an order.
Delete an Order Line ItemDelete a specific order line item.
Delete an SMS CampaignDeletes an sms campaign.
Disable Pixel for a Connected SiteDisables pixel for a connected site.
Enable Pixel for a Connected SiteEnables pixel for a connected site.
Forget a ContactForgets a contact.
Make an API CallPerform an arbitrary authorized API request.
Pause a CampaignPause an RSS-Driven campaign.
Pause an Automation EmailPause all emails in a specific classic automation workflow.
Pause Automated EmailPause an automated email.
Publish a Landing PagePublish a landing page that is in draft, unpublished, or has been previously published and edited.
Replicate a CampaignReplicate a campaign in saved or send status.
Resume a CampaignResume an RSS-Driven campaign.
Schedule a CampaignSchedule a campaign for delivery.
Send a CampaignSends a campaign.
Send a Test EmailSends a test email.
Send an SMS CampaignSends an SMS Campaign.
Set a Campaign ContentSet the content for a campaign.
Set an SMS Campaign ContentSet the content for an SMS campaign.
Start an Automation EmailStart all emails in a classic automation workflow.
Start Automated EmailStart an automated email.
Unpublish a Landing PageUnpublish a landing page that is in draft or has been published.
Unschedule a CampaignUnschedule a scheduled campaign that hasn't started sending.
Update a CampaignUpdate some or all of the settings for a specific campaign.
Update a Campaign FeedbackUpdate a specific feedback message for a campaign.
Update a Campaign FolderUpdate a specific folder used to organize campaigns.
Update a CartUpdates an existing cart.
Update a Cart Line ItemUpdate a specific cart line item.
Update a ContactUpdate an existing omni-channel contact.
Update a CustomerUpdate a customer for a store.
Update a Landing PageModify the content of a landing page.
Update a ListUpdate the settings for a specific list.
Update a ProductUpdates an existing product.
Update a Product ImageUpdates a product image.
Update a Product VariantUpdates an existing product variant.
Update a Promo CodeUpdates a promo code.
Update a Promo RuleUpdates a promo rule.
Update a StoreUpdate information about a specific store.
Update a TemplateUpdate the name, HTML, or folder_id of an existing template.
Update a Template FolderUpdate a specific folder used to organize templates.
Update a Workflow EmailUpdate settings for a classic automation workflow email.
Update an OrderUpdate a specific order for a store.
Update an Order Line ItemUpdate a specific order line item.
Update an SMS CampaignUpdate some or all of the settings for a specific SMS campaign.
Verify a Connected SiteVerify that the connected sites script has been installed, either via the script URL or fragment.
Verify a DomainVerify a domain for sending.

How to integrate Mailchimp in automation workflow?

3 simple steps to make your Mailchimp connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Mailchimp in workflow

Pick Mailchimp app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Mailchimp

When prompted, authorize access to Mailchimp in WEXTL once. Mailchimp credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Mailchimp account. Approve?

STEP 3

Build a workflow

Build your workflow with Mailchimp yourself or with WEXTL® AI Builder. Connect Mailchimp to any available integrations [5], or use HTTP node to go beyond them.

Mailchimp

How Mailchimp connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Mailchimp app is called in workflows. That allows your communication automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Mailchimp supports.

Full Mailchimp API documentation

The following table illustrates what fields Mailchimp integration require during authorization flow inside our workflow builder [4].

Video slide demonstrates how Mailchimp is connected in WEXTL builder [4].

Field	Type	Help
API KeyRequired	password	Go to API Keys in your account, create a new key, and copy it immediately since it won't be shown again.
Data CenterRequired	text	Your data center is the text after the last hyphen in your API key (e.g. abcd1234-us6 → us6)

Connect Mailchimp to popular apps on WEXTL

Enter a name of the other app you want to sync with Mailchimp below. Click on selected app to explore integration options with Mailchimp. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Mailchimp integration

Select Watch Campaign Feedback trigger from Mailchimp - this will be a starting point in your automation. Whenever event happens in Mailchimp, workflow will start [7] from Watch Campaign Feedback node.

Search for Create a Campaign, connect it as the next step of integration sequence. You can use filters between Watch Campaign Feedback and Create a Campaign, so only important data pass from Watch Campaign Feedback to the next step. WEXTL gives you full control over the process of Mailchimp automation. All parts of workflow are visible on the canvas [4].

Mailchimp on WEXTL has 165 modules for combining communication automations. Explore Mailchimp documentation for more.

Video slide demonstrates how Watch Campaign Feedback and Create a Campaign [6] nodes are used in Mailchimp workflow.

Frequently asked questions

Common questions about automating Mailchimp in your workflows.

Mailchimp has 13 triggers, including "Watch Automations", "Watch Campaign Feedback", and "Watch Campaigns", and more. Triggers are start points of the workflow, and automations may start from them.

Integration has 152 actions, including "Get a Campaign", "Get a Campaign Content", and "Get a Campaign Feedback", and more. Refer to our Mailchimp Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Mailchimp integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Mailchimp official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Mailchimp provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Mailchimp or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Mailchimp inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Mailchimp modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Mailchimp integration.

Mailchimp integration source code, module specs and credentials implementation.
Internal Mailchimp integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Mailchimp vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Mailchimp App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Mailchimp Integration

Supported triggers and actions for Mailchimp integration