STEP 1
Select Trustpilot Business in workflow
Pick Trustpilot Business app in the workflow builder [4] - just one click to select the app.
Trustpilot Business Integration
Read business unit details and public customer reviews from Trustpilot. Keep Trustpilot Business lists, tags, campaigns, and follow ups aligned across your marketing stack. When Watch Reviews fires, automatically update the next system with Find Business Unit or Get Company Logo.
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Supported triggers and actions for Trustpilot Business integration
Triggers can detect changes in Trustpilot Business and run actions that can create, search or modify data inside Trustpilot Business automatically [3] — exactly how you set them.
- Watch ReviewsTrigger when a business unit receives new reviews (ordered by creation date).
- Find Business UnitReturn publicly available information for a business unit, based on the domain name.
- Get Company LogoGet the company logo for a specific business unit, optionally for a location.
- Get Customer GuaranteeGet the company's Guarantee Box information for a specific business unit.
- Get Header ImageGet the company header image for a specific business unit.
- Get Key Brand MessagesGet the Promotion Box with key brand messages content for a specific business unit.
- Get Profile DetailsGet company profile information for a specific business unit.
- Get Profile ImageGet the company profile image for a specific business unit.
- Get Promotion Box ImageGet the company promotion box image for a specific business unit.
- Get Public Business UnitReturn a business unit's public information including name, url and reviews.
- Get ReviewsGet a business unit's reviews, with optional filters.
- Get Reviews (Paginated)Get all public reviews for a business unit, paginated with a page token.
- Get Special DealsGet the current special deals Promotion Box content for a specific business unit.
- Get Web LinksGet links to the business unit's public profile page on Trustpilot.
- List All Business UnitsReturn all business units, including domains with no reviews.
- List CategoriesGet the list of categories for a business unit.
- Search Business UnitsSearch for business units by full or partial name.
How to integrate Trustpilot Business in automation workflow?
3 simple steps to make your Trustpilot Business connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Trustpilot Business
When prompted, authorize access to Trustpilot Business in WEXTL once. Trustpilot Business credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Trustpilot Business account. Approve?
STEP 3
Build a workflow
Build your workflow with Trustpilot Business yourself or with WEXTL® AI Builder. Connect Trustpilot Business to any available integrations [5], or use HTTP node to go beyond them.
Trustpilot Business
How Trustpilot Business connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Trustpilot Business app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Trustpilot Business supports.
The following table illustrates what fields Trustpilot Business integration require during authorization flow inside our workflow builder [4].
Connect Trustpilot Business
API Key (Client ID)*Text
••••••••
API Secret (Client Secret)*Text
••••••••
Demonstration of Trustpilot Business connection step inside WEXTL Workflow Builder [4].
| Field | Type | Help |
|---|---|---|
API Key (Client ID)Required | text | Your Trustpilot API key (Client ID). Get it by creating an application in your account, or request it from your Trustpilot account manager. |
API Secret (Client Secret)Required | password | Your Trustpilot API secret (Client Secret), issued alongside your API key when you create an application. Used with the key to request an OAuth access token. |
Connect Trustpilot Business to popular apps on WEXTL
Enter a name of the other app you want to sync with Trustpilot Business below. Click on selected app to explore integration options with Trustpilot Business. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Trustpilot Business integration
Select Watch Reviews trigger from Trustpilot Business - this will be a starting point in your automation. Whenever event happens in Trustpilot Business, workflow will start [7] from Watch Reviews node.
Search for Get Reviews (Paginated), connect it as the next step of integration sequence. You can use filters between Watch Reviews and Get Reviews (Paginated), so only important data pass from Watch Reviews to the next step. WEXTL gives you full control over the process of Trustpilot Business automation. All parts of workflow are visible on the canvas [4].
Trustpilot Business on WEXTL has 17 modules for combining marketing automations. Explore Trustpilot Business documentation for more.
Trustpilot Business
Watch Reviews
Campaign Monitor
Performs action
OR
Campaign Monitor
Triggers
Trustpilot Business
Get Reviews (Paginated)
Demonstration of how visual Trustpilot Business automation [6] looks in WEXTL.
Frequently asked questions
Common questions about automating Trustpilot Business in your workflows.
Trustpilot Business has 1 trigger, including "Watch Reviews". Triggers are start points of the workflow, and automations may start from them.
Integration has 16 actions, including "Find Business Unit", "Get Company Logo", and "Get Customer Guarantee", and more. Refer to our Trustpilot Business Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Trustpilot Business integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Trustpilot Business official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Trustpilot Business provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Trustpilot Business or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Trustpilot Business inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Trustpilot Business modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Trustpilot Business integration.
- Trustpilot Business integration source code, module specs and credentials implementation.
- Internal Trustpilot Business integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Trustpilot Business vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Trustpilot Business App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation