What actions can I run in Google Business Profile?

52 actions are available, including "Batch Get Categories", "Batch Get Locations", and "Batch Get Reviews", and more. Run them from any trigger in your automation stack — map fields once and they execute automatically.

Do I need to write code to automate this?

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but it is never required.

Is the integration secure?

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

Google Business Profile Integrations

Manage Google Business Profile locations, posts, reviews, and insights. Connect Google Business Profile campaigns and audiences to CRM, ads, and analytics workflows.

Explore Documentation

GDPR
Data Encryption
2FA
Local Data Region

Watch Local PostsTriggers when new local posts are created.
Watch MediaTriggers when new media are created.
Watch ReviewsTriggers when new reviews are created.
Batch Get CategoriesRetrieves matching batch Get Categories.
Batch Get LocationsRetrieves matching batch Get Locations.
Batch Get ReviewsRetrieves matching batch Get Reviews.
Get AccountRetrieves details for the selected account.
Get Customer MediaRetrieves details for the selected customer Media.
Get Followers MetadataRetrieves details for the selected followers Metadata.
Get Food MenusRetrieves details for the selected food Menus.
Get Local PostRetrieves details for the selected local Post.
Get LocationRetrieves details for the selected location.
Get Location AttributesRetrieves details for the selected location Attributes.
Get MediaRetrieves details for the selected media.
Get ReviewRetrieves details for the selected review.
Get Service ListRetrieves details for the selected service List.
List Account AdminsRetrieves a list of account Admins.
List AccountsRetrieves a list of accounts.
List AttributesRetrieves a list of attributes.
List CategoriesRetrieves a list of categories.
List Customer MediaRetrieves a list of customer Media.
List InvitationsRetrieves a list of invitations.
List Local PostsRetrieves a list of local Posts.
List Location AdminsRetrieves a list of location Admins.
List LocationsRetrieves a list of locations.
List MediaRetrieves a list of media.
List ReviewsRetrieves a list of reviews.
Search Google LocationsSearches for matching google Locations.
Accept InvitationExecutes “Accept Invitation” against the connected service API.
Create AccountCreates a new account.
Create Account AdminCreates a new account Admin.
Create Local PostCreates a new local Post.
Create LocationCreates a new location.
Create Location AdminCreates a new location Admin.
Create MediaCreates a new media.
Decline InvitationExecutes “Decline Invitation” against the connected service API.
Delete Account AdminDeletes the selected account Admin.
Delete Local PostDeletes the selected local Post.
Delete LocationDeletes the selected location.
Delete Location AdminDeletes the selected location Admin.
Delete MediaDeletes the selected media.
Delete Review ReplyDeletes the selected review Reply.
Make an Api CallPerforms an arbitrary authorized API call.
Start Media UploadExecutes “Start Media Upload” against the connected service API.
Transfer LocationExecutes “Transfer Location” against the connected service API.
Update AccountUpdates an existing account.
Update Account AdminUpdates an existing account Admin.
Update Food MenusUpdates an existing food Menus.
Update Local PostUpdates an existing local Post.
Update LocationUpdates an existing location.
Update Location AdminUpdates an existing location Admin.
Update Location AttributesUpdates an existing location Attributes.
Update MediaUpdates an existing media.
Update Review ReplyUpdates an existing review Reply.
Update Service ListUpdates an existing service List.

When to use Google Business Profile

Common scenarios where Google Business Profile automation saves time and reduces manual work.

Use Google Business Profile's "Watch Local Posts" trigger to react the instant an event occurs and push data into connected tools.
Run "Batch Get Locations" in Google Business Profile from any upstream event — map fields once and let the automation handle the rest.
Include "Watch Reviews" from Google Business Profile in larger multi-tool workflows to move data end-to-end without hand-offs.

How to connect

Sign in and approve access — your password is never shared with WEXTL®, and you can revoke access from the provider at any time.

Full API documentation

You’ll be redirected to sign in and approve access — your password is never shared with WEXTL.

Connecting Google Business Profile to WEXTL®

Field	Type	Help
Client IDRequired	text	OAuth 2.0 Client ID from Google Cloud Console → Credentials → your OAuth client. Enable the Business Profile APIs (e.g. My Business Account Management API) on the project.
Client SecretRequired	password	Client Secret shown next to the same OAuth client ID above in Credentials.

Use in workflow automation

Start from Google Business Profile’s Watch Media trigger and the run begins the moment there’s something new — no cron job to babysit, no one remembering to check.

Add Get Customer Media as the next step, then branch, filter or hand off to the rest of your stack. The whole path stays on one canvas your team can read.

This integration brings 55 ready-made steps for marketing work, and every run records what went in and what came back.

Google Business Profile workflow on the canvas: Watch Media then Get Customer Media

Frequently asked questions

Common questions about automating Google Business Profile in your workflows.

Google Business Profile has 3 triggers, including "Watch Local Posts", "Watch Media", and "Watch Reviews". Use them to start workflows the moment Google Business Profile events fire — no polling required.

Field

Type

Help

Client IDRequired

text

OAuth 2.0 Client ID from Google Cloud Console → Credentials → your OAuth client. Enable the Business Profile APIs (e.g. My Business Account Management API) on the project.

Client SecretRequired

password

Client Secret shown next to the same OAuth client ID above in Credentials.

Use in workflow automation

Start from Google Business Profile’s Watch Media trigger and the run begins the moment there’s something new — no cron job to babysit, no one remembering to check.

Add Get Customer Media as the next step, then branch, filter or hand off to the rest of your stack. The whole path stays on one canvas your team can read.

This integration brings 55 ready-made steps for marketing work, and every run records what went in and what came back.

Google Business Profile Integrations

When to use Google Business Profile

How to connect

Use in workflow automation

Frequently asked questions

Google Business Profile Integrations

When to use Google Business Profile

How to connect

Connect Google Business Profile to any app in workflows

Use in workflow automation

Frequently asked questions

Connect Google Business Profile to any app in workflows

Connect Google Business Profile to any app in workflows

Connect Google Business Profile to any app in workflows

Google Business Profile Integrations

Google Business Profile triggers and actions

When to use Google Business Profile

How to connect

Use in workflow automation

Frequently asked questions

What triggers does Google Business Profile support?

What actions can I run in Google Business Profile?

Do I need to write code to automate this?

Is the integration secure?

Google Business Profile Integrations

Google Business Profile triggers and actions

When to use Google Business Profile

How to connect

Connect Google Business Profile to any app in workflows

Use in workflow automation

Frequently asked questions

What triggers does Google Business Profile support?

What actions can I run in Google Business Profile?

Do I need to write code to automate this?

Is the integration secure?

Connect Google Business Profile to any app in workflows

Connect Google Business Profile to any app in workflows

Connect Google Business Profile to any app in workflows