STEP 1
Select Google Business Profile in workflow
Pick Google Business Profile app in the workflow builder [4] - just one click to select the app.
Google Business Profile Integration
Manage Google Business Profile locations, posts, reviews, and insights. Connect Google Business Profile campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Local Posts arrives, automatically continue with Batch Get Categories or Batch Get Locations.
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Supported triggers and actions for Google Business Profile integration
Triggers can detect changes in Google Business Profile and run actions that can create, search or modify data inside Google Business Profile automatically [3] — exactly how you set them.
- Watch Local PostsTriggers when new local posts are created.
- Watch MediaTriggers when new media are created.
- Watch ReviewsTriggers when new reviews are created.
- Batch Get CategoriesRetrieves matching batch Get Categories.
- Batch Get LocationsRetrieves matching batch Get Locations.
- Batch Get ReviewsRetrieves matching batch Get Reviews.
- Get AccountRetrieves details for the selected account.
- Get Customer MediaRetrieves details for the selected customer Media.
- Get Followers MetadataRetrieves details for the selected followers Metadata.
- Get Food MenusRetrieves details for the selected food Menus.
- Get Local PostRetrieves details for the selected local Post.
- Get LocationRetrieves details for the selected location.
- Get Location AttributesRetrieves details for the selected location Attributes.
- Get MediaRetrieves details for the selected media.
- Get ReviewRetrieves details for the selected review.
- Get Service ListRetrieves details for the selected service List.
- List Account AdminsRetrieves a list of account Admins.
- List AccountsRetrieves a list of accounts.
- List AttributesRetrieves a list of attributes.
- List CategoriesRetrieves a list of categories.
How to integrate Google Business Profile in automation workflow?
3 simple steps to make your Google Business Profile connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Google Business Profile
When prompted, authorize access to Google Business Profile in WEXTL once. Google Business Profile credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Google Business Profile account. Approve?
STEP 3
Build a workflow
Build your workflow with Google Business Profile yourself or with WEXTL® AI Builder. Connect Google Business Profile to any available integrations [5], or use HTTP node to go beyond them.
Google Business Profile
How Google Business Profile connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Google Business Profile app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Google Business Profile supports.
The following table illustrates what fields Google Business Profile integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Google Business Profile is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
Client IDRequired | text | OAuth 2.0 Client ID from Google Cloud Console → Credentials → your OAuth client. Enable the Business Profile APIs (e.g. My Business Account Management API) on the project. |
Client SecretRequired | password | Client Secret shown next to the same OAuth client ID above in Credentials. |
| Additional Scopes | array | Optional. Extra Google OAuth scopes to request on top of the default ones, one full scope URL per item (for example https://www.googleapis.com/auth/drive). Duplicates of the default scopes are ignored. Use this with your own Client ID, and enable the same scopes on its OAuth consent screen. |
Connect Google Business Profile to popular apps on WEXTL
Enter a name of the other app you want to sync with Google Business Profile below. Click on selected app to explore integration options with Google Business Profile. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Google Business Profile integration
Select Watch Media trigger from Google Business Profile - this will be a starting point in your automation. Whenever event happens in Google Business Profile, workflow will start [7] from Watch Media node.
Search for Get Customer Media, connect it as the next step of integration sequence. You can use filters between Watch Media and Get Customer Media, so only important data pass from Watch Media to the next step. WEXTL gives you full control over the process of Google Business Profile automation. All parts of workflow are visible on the canvas [4].
Google Business Profile on WEXTL has 55 modules for combining marketing automations. Explore Google Business Profile documentation for more.
Video slide demonstrates how Watch Media and Get Customer Media [6] nodes are used in Google Business Profile workflow.
Frequently asked questions
Common questions about automating Google Business Profile in your workflows.
Google Business Profile has 3 triggers, including "Watch Local Posts", "Watch Media", and "Watch Reviews". Triggers are start points of the workflow, and automations may start from them.
Integration has 52 actions, including "Batch Get Categories", "Batch Get Locations", and "Batch Get Reviews", and more. Refer to our Google Business Profile Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Google Business Profile integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Google Business Profile official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Google Business Profile provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Google Business Profile or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Google Business Profile inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Google Business Profile modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Google Business Profile integration.
- Google Business Profile integration source code, module specs and credentials implementation.
- Internal Google Business Profile integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Google Business Profile vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Google Business Profile App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation