STEP 1
Select Hotjar in workflow
Pick Hotjar app in the workflow builder [4] - just one click to select the app.
Hotjar Integration
Behavior analytics platform for heatmaps, session recordings, and user feedback surveys. Connect Hotjar campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Events arrives, automatically continue with Get a Survey or List Survey Responses.
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Supported triggers and actions for Hotjar integration
Triggers can detect changes in Hotjar and run actions that can create, search or modify data inside Hotjar automatically [3] — exactly how you set them.
- Watch EventsTriggers when a specified event occurs in Hotjar.
- Watch Survey ResponsesTriggers when a survey response has been added.
- Watch SurveysTriggers when a survey has been created.
- Get a SurveyRetrieves a single survey by ID.
- List Survey ResponsesRetrieves a list of responses for a specified survey.
- List SurveysRetrieves a list of surveys from an account.
- Make an API CallPerforms an authorized arbitrary API call.
- Perform a User LookupPerforms a user lookup with optional deletion.
How to integrate Hotjar in automation workflow?
3 simple steps to make your Hotjar connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Hotjar
When prompted, authorize access to Hotjar in WEXTL once. Hotjar credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Hotjar account. Approve?
STEP 3
Build a workflow
Build your workflow with Hotjar yourself or with WEXTL® AI Builder. Connect Hotjar to any available integrations [5], or use HTTP node to go beyond them.
Hotjar
How Hotjar connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Hotjar app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Hotjar supports.
The following table illustrates what fields Hotjar integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Hotjar is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
Client IDRequired | text | Use the following instuction to generate Hotjar credentials: https://help.hotjar.com/hc/en-us/articles/13070241251351-How-to-Set-Up-the-Hotjar-API. Make sure |
Client SecretRequired | password | — |
Site IDRequired | text | The site's unique identifier. This ID can be found in the Sites & Organizations page under the respective organization. |
Connect Hotjar to popular apps on WEXTL
Enter a name of the other app you want to sync with Hotjar below. Click on selected app to explore integration options with Hotjar. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Hotjar integration
Select Watch Survey Responses trigger from Hotjar - this will be a starting point in your automation. Whenever event happens in Hotjar, workflow will start [7] from Watch Survey Responses node.
Search for Get a Survey, connect it as the next step of integration sequence. You can use filters between Watch Survey Responses and Get a Survey, so only important data pass from Watch Survey Responses to the next step. WEXTL gives you full control over the process of Hotjar automation. All parts of workflow are visible on the canvas [4].
Hotjar on WEXTL has 8 modules for combining marketing automations. Explore Hotjar documentation for more.
Video slide demonstrates how Watch Survey Responses and Get a Survey [6] nodes are used in Hotjar workflow.
Frequently asked questions
Common questions about automating Hotjar in your workflows.
Hotjar has 3 triggers, including "Watch Events", "Watch Survey Responses", and "Watch Surveys". Triggers are start points of the workflow, and automations may start from them.
Integration has 5 actions, including "Get a Survey", "List Survey Responses", and "List Surveys", and more. Refer to our Hotjar Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Hotjar integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Hotjar official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Hotjar provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Hotjar or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Hotjar inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Hotjar modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Hotjar integration.
- Hotjar integration source code, module specs and credentials implementation.
- Internal Hotjar integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Hotjar vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Hotjar App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation