Iterable Integration

Sync users, events, lists, catalogs, and campaigns in Iterable, and react when system events or campaigns change. Connect Iterable campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Campaigns arrives, automatically continue with Export Data as CSV or Export Data as JSON.

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Supported triggers and actions for Iterable integration

Triggers can detect changes in Iterable and run actions that can create, search or modify data inside Iterable automatically [3] — exactly how you set them.

Watch CampaignsTriggers when a campaign is created or updated.
Watch System EventsTriggers when an Iterable system event is delivered.
Export Data as CSVExports event data as CSV.
Export Data as JSONExports event data as JSON.
Export User EventsExports a user's events.
Get CampaignReturns a single campaign.
Get Campaign MetricsRetrieves metrics for campaigns.
Get Catalog Field MappingsReturns catalog field mappings.
Get Catalog ItemReturns a catalog item.
Get Child CampaignsRetrieves child campaigns of a recurring campaign.
Get Email TemplateReturns an email template.
Get Email Template by Client IDRetrieves email templates by client template ID.
Get Embedded MessagesRetrieves a user's embedded messages.
Get Embedded TemplateReturns an embedded message template.
Get ExperimentReturns an experiment.
Get Experiment MetricsRetrieves experiment metrics.
Get Experiment VariantsRetrieves experiment variants.
Get Export FilesRetrieves files for an export job.
Get Forgotten User IDsRetrieves hashed forgotten user IDs.
Get Forgotten UsersRetrieves hashed forgotten user emails.
Get In-App MessagesRetrieves a user's in-app messages.
Get In-App TemplateReturns an in-app template.
Get List SizeReturns how many users are on a list.
Get List UsersReturns users on a list as plain text.
Get MetadataReturns a metadata value.
Get Metadata TableRetrieves keys in a metadata table.
Get Push TemplateReturns a push template.
Get Sent MessagesRetrieves messages sent to a user.
Get SMS TemplateReturns an SMS template.
Get SnippetReturns a snippet by ID or name.
Get UserReturns a user by email.
Get User by EmailReturns a user by email query.
Get User by User IDReturns a user by user ID.
Get User by User ID QueryReturns a user by user ID query.
Get User EventsRetrieves events for a user by email.
Get User Events by User IDRetrieves events for a user by user ID.
Get User FieldsRetrieves the project's user field names.
Get Web In-App MessagesRetrieves a user's web in-app messages.
List CampaignsRetrieves campaign metadata.
List Catalog ItemsRetrieves items in a catalog.
List CatalogsRetrieves catalog names.
List ChannelsRetrieves messaging channels.
List ExperimentsRetrieves a list of experiments.
List Export JobsRetrieves export jobs.
List JourneysRetrieves a list of journeys.
List ListsRetrieves all lists.
List Message TypesRetrieves message types.
List Metadata TablesRetrieves metadata tables.
List SnippetsRetrieves a list of snippets.
List TemplatesRetrieves project templates.
List WebhooksRetrieves campaign-send webhooks.
Preview List UsersReturns a sample of users on a list.
View Email in BrowserReturns a previously sent email.
Abort CampaignAborts a campaign.
Activate Triggered CampaignActivates a triggered campaign.
Add Users to ListAdds users to a list.
Archive CampaignsArchives one or more campaigns.
Begin SMS VerificationStarts SMS phone verification.
Bulk Create Catalog ItemsCreates many catalog items.
Bulk Delete Catalog ItemsDeletes many catalog items.
Bulk Update User SubscriptionsUpdates subscription preferences for many users.
Bulk Update UsersUpdates many user profiles.
Cancel CampaignCancels a scheduled or recurring campaign.
Cancel EmailCancels a scheduled email.
Cancel ExportCancels an export job.
Cancel In-App MessageCancels a scheduled in-app message.
Cancel PushCancels a scheduled push notification.
Cancel RCS MessageCancels a scheduled RCS message.
Cancel SMSCancels a scheduled SMS.
Cancel Web PushCancels a scheduled web push notification.
Cancel WhatsAppCancels a scheduled WhatsApp message.
Check SMS VerificationChecks an SMS verification code.
Create CampaignCreates a campaign.
Create CatalogCreates a catalog.
Create Email TemplateCreates an email template.
Create Embedded TemplateCreates an embedded message template.
Create In-App TemplateCreates an in-app template.
Create ListCreates a new list.
Create Push TemplateCreates a push template.
Create SMS TemplateCreates an SMS template.
Create SnippetCreates a snippet.
Deactivate Triggered CampaignDeactivates a triggered campaign.
Delete CatalogDeletes a catalog.
Delete Catalog ItemDeletes a catalog item.
Delete ListDeletes a list.
Delete MetadataDeletes a metadata key.
Delete Metadata TableDeletes a metadata table.
Delete SnippetDeletes a snippet.
Delete Templates in BulkDeletes many templates.
Delete UserDeletes a user by email.
Delete User by User IDDeletes a user by user ID.
Forget UserForgets a user for GDPR.
Invalidate JWTInvalidates JWTs issued for a user.
Make an API CallPerforms an arbitrary authorized API call.
Merge UsersMerges two user profiles.
Patch Catalog ItemPartially updates a catalog item.
Preview Email TemplatePreviews an email template.
Preview In-App TemplatePreviews an in-app template.
Remove User from SubscriptionUnsubscribes a user by email.
Remove User from Subscription by User IDUnsubscribes a user by user ID.
Remove Users from ListRemoves users from a list.
Schedule CampaignSchedules an existing campaign.
Send CampaignSends an existing campaign now.
Send EmailSends an email to a user.
Send Email Template ProofSends a proof of an email template.
Send In-App MessageSends an in-app message to a user.
Send In-App Template ProofSends a proof of an in-app template.
Send PushSends a push notification to a user.
Send Push Template ProofSends a proof of a push template.
Send RCS MessageSends an RCS message to a user.
Send SMSSends an SMS to a user.
Send SMS Template ProofSends a proof of an SMS template.
Send Web PushSends a web push notification to a user.
Send WhatsAppSends a WhatsApp message to a user.
Start ExportStarts an export job.
Subscribe UserSubscribes a user by email.
Subscribe User by User IDSubscribes a user by user ID.
Subscribe User to Double Opt-InStarts a double opt-in subscription.
Track Bulk EventsTracks many custom events.
Track Embedded ClickTracks an embedded message click.
Track Embedded ReceivedTracks an embedded message received event.
Track Embedded SessionTracks an embedded message session.
Track EventTracks a single custom event.
Track PurchaseTracks a purchase.
Trigger CampaignTriggers a campaign.
Trigger WorkflowTriggers a journey for a user or list.
Unforget UserRestores a forgotten user.
Update CartUpdates a user's shopping cart.
Update Catalog Field MappingsSets catalog field mappings.
Update Catalog ItemCreates or replaces a catalog item.
Update Email TemplateUpdates an email template.
Update Embedded TemplateUpdates an embedded message template.
Update In-App TemplateUpdates an in-app template.
Update MetadataSets a metadata value.
Update Push TemplateUpdates a push template.
Update SMS TemplateUpdates an SMS template.
Update SnippetCreates or updates a snippet.
Update Subscriptions in BulkSubscribes or unsubscribes many users.
Update UserCreates or updates a user profile.
Update User EmailUpdates a user's email address.
Update User SubscriptionsUpdates a user's subscription preferences.
Update WebhookUpdates an existing campaign-send webhook.

How to integrate Iterable in automation workflow?

3 simple steps to make your Iterable connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

STEP 1

Select Iterable in workflow

Pick Iterable app in the workflow builder [4] - just one click to select the app.

STEP 2

Connect Iterable

When prompted, authorize access to Iterable in WEXTL once. Iterable credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].

WEXTL wants to integrate with your Iterable account. Approve?

STEP 3

Build a workflow

Build your workflow with Iterable yourself or with WEXTL® AI Builder. Connect Iterable to any available integrations [5], or use HTTP node to go beyond them.

Iterable

How Iterable connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Iterable app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Iterable supports.

Full Iterable API documentation

The following table illustrates what fields Iterable integration require during authorization flow inside our workflow builder [4].

Demonstration of Iterable connection step inside WEXTL Workflow Builder [4].

Field	Type	Help
API KeyRequired	password	Iterable - API Key. Integrations → API Keys. Server-side key. Treat it like a password.
RegionRequired	select	United States → api.iterable.com. European Union → api.eu.iterable.com.

Connect Iterable to popular apps on WEXTL

Enter a name of the other app you want to sync with Iterable below. Click on selected app to explore integration options with Iterable. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Iterable integration

Select Watch Campaigns trigger from Iterable - this will be a starting point in your automation. Whenever event happens in Iterable, workflow will start [7] from Watch Campaigns node.

Search for Abort Campaign, connect it as the next step of integration sequence. You can use filters between Watch Campaigns and Abort Campaign, so only important data pass from Watch Campaigns to the next step. WEXTL gives you full control over the process of Iterable automation. All parts of workflow are visible on the canvas [4].

Iterable on WEXTL has 142 modules for combining marketing automations. Explore Iterable documentation for more.

Iterable

Watch Campaigns

Birdeye

Performs action

Birdeye

Triggers

Iterable

Abort Campaign

Demonstration of how visual Iterable automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Iterable in your workflows.

Iterable has 2 triggers, including "Watch Campaigns" and "Watch System Events". Triggers are start points of the workflow, and automations may start from them.

Integration has 140 actions, including "Export Data as CSV", "Export Data as JSON", and "Export User Events", and more. Refer to our Iterable Documentation for detailed inputs and outputs.

No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].

Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.

The Iterable integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Iterable official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.

Absolutely. Where Iterable provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Iterable or any other service sends event to webhook URL.

WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Iterable inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Iterable modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.

References

List of sources used to gather information about the Iterable integration.

Iterable integration source code, module specs and credentials implementation.
Internal Iterable integration documentation, structured input and output parameters, scopes, and authentication methods.
Official Iterable vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
WEXTL® Apps Library
WEXTL® Iterable App Documentation
WEXTL® Workflow Scheduler
WEXTL® HTTP node documentation

Iterable Integration

Supported triggers and actions for Iterable integration