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Formidable Forms Integration

Build WordPress forms and automate entries — list and manage forms, fields, and submissions, read field statistics, watch for new entries, and call the Formidable REST API on your site. Connect Formidable Forms campaigns and audiences to CRM, advertising, and analytics workflows. When Watch Entry arrives, automatically continue with Get Entry or Get Field.
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Supported triggers and actions for Formidable Forms integration

Triggers can detect changes in Formidable Forms and run actions that can create, search or modify data inside Formidable Forms automatically [3] — exactly how you set them.

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    Watch EntryTriggers when entry data is sent to the workflow URL from a Formidable Send API Data action.
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    Get EntryReturns a single entry by ID.
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    Get FieldReturns a single field on a form.
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    Get FormReturns a single form by ID or form key.
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    Get Stats AverageReturns the average value for a field.
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    Get Stats CountReturns the response count for a field.
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    Get Stats DeviationReturns the statistical deviation for a field.
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    Get Stats MaximumReturns the maximum value recorded for a field.
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    Get Stats MedianReturns the median value for a field.
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    Get Stats MinimumReturns the minimum value recorded for a field.
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    Get Stats StarReturns the star-rating aggregate for a field.
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    Get Stats TotalReturns the numeric total for a field.
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    Get Stats UniqueReturns the count of unique values for a field.
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    Get ViewReturns a View definition by ID.
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    List EntriesRetrieves entries across all forms the credential may access.
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    List FieldsRetrieves fields defined on a form.
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    List Form EntriesRetrieves entries for a single form.
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    List FormsRetrieves forms on the site.
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    Create EntryCreates a new entry in a form.
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    Create FieldsCreates one or more fields on a form.

How to integrate Formidable Forms in automation workflow?

3 simple steps to make your Formidable Forms connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.

How Formidable Forms connects and integrates with WEXTL

Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Formidable Forms app is called in workflows. That allows your marketing automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Formidable Forms supports.

The following table illustrates what fields Formidable Forms integration require during authorization flow inside our workflow builder [4].

Demonstration of Formidable Forms connection step inside WEXTL Workflow Builder [4].

FieldTypeHelp
Site URLRequired
text

WordPress site origin with https://, no trailing slash. Example: https://forms.example.com. REST base is {siteUrl}/wp-json/frm/v3. Basic Auth may require host/htaccess configuration if Verify returns 403.

API KeyRequired
password

Formidable → Global Settings → API → API Key. Sent as Basic username; password is always x. Requires REST API enabled on the site.

Connect Formidable Forms to popular apps on WEXTL

Enter a name of the other app you want to sync with Formidable Forms below. Click on selected app to explore integration options with Formidable Forms. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.

Example automation with Formidable Forms integration

Select Watch Entry trigger from Formidable Forms - this will be a starting point in your automation. Whenever event happens in Formidable Forms, workflow will start [7] from Watch Entry node.

Search for Delete Entry, connect it as the next step of integration sequence. You can use filters between Watch Entry and Delete Entry, so only important data pass from Watch Entry to the next step. WEXTL gives you full control over the process of Formidable Forms automation. All parts of workflow are visible on the canvas [4].

Formidable Forms on WEXTL has 28 modules for combining marketing automations. Explore Formidable Forms documentation for more.

Formidable Forms
Watch Entry
Cognito Forms
Performs action
OR
Cognito Forms
Triggers
Formidable Forms
Delete Entry

Demonstration of how visual Formidable Forms automation [6] looks in WEXTL.

Frequently asked questions

Common questions about automating Formidable Forms in your workflows.

Try Formidable Forms on WEXTL®

Claim your 3-day trial to build Formidable Forms integrations and access every WEXTL® feature.

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References

List of sources used to gather information about the Formidable Forms integration.

  1. Formidable Forms integration source code, module specs and credentials implementation.
  2. Internal Formidable Forms integration documentation, structured input and output parameters, scopes, and authentication methods.
  3. Official Formidable Forms vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
  4. WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
  5. WEXTL® Apps Library
  6. WEXTL® Formidable Forms App Documentation
  7. WEXTL® Workflow Scheduler
  8. WEXTL® HTTP node documentation