STEP 1
Select Leadfeeder in workflow
Pick Leadfeeder app in the workflow builder [4] - just one click to select the app.
Leadfeeder Integration
B2B website visitor identification platform that reveals companies browsing your site and surfaces sales leads. Connect Leadfeeder sales events to workflows that help reps respond quickly and keep records current. Start with Watch New Leads, then trigger Get a Custom Feed or Get a Lead when prospects move forward.
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Supported triggers and actions for Leadfeeder integration
Triggers can detect changes in Leadfeeder and run actions that can create, search or modify data inside Leadfeeder automatically [3] — exactly how you set them.
- Watch New LeadsTriggers when a new lead is added.
- Watch VisitsTriggers when a new visit occurs.
- Get a Custom FeedRetrieves details for a specific custom feed.
- Get a LeadRetrieves details for a specific lead.
- Get an AccountRetrieves details for a specific account.
- Get a Website Tracking ScriptReturns a website tracking script for a specific account.
- Get Export DetailsRetrieves details for a specific export status.
- List AccountsRetrieves a list of accounts the user has access to.
- List Custom FeedsRetrieves a list of custom feeds from an account.
- Search LeadsSearches for leads by specified criteria.
- Search Lead VisitsRetrieves visits for a specific lead.
- Search VisitsSearches for visits from an account.
- Export a FeedCreates an export for a selected feed.
- Make an API CallPerforms an arbitrary authorized API call.
How to integrate Leadfeeder in automation workflow?
3 simple steps to make your Leadfeeder connected with other apps in automation workflows on WEXTL. Up to 10 minutes integration set up.
STEP 2
Connect Leadfeeder
When prompted, authorize access to Leadfeeder in WEXTL once. Leadfeeder credentials are encrypted and never shared with WEXTL. Authorization will be reused in any future API calls [3].
WEXTL wants to integrate with your Leadfeeder account. Approve?
STEP 3
Build a workflow
Build your workflow with Leadfeeder yourself or with WEXTL® AI Builder. Connect Leadfeeder to any available integrations [5], or use HTTP node to go beyond them.
Leadfeeder
How Leadfeeder connects and integrates with WEXTL
Save and approve your credentials once — WEXTL® stores authorization information encrypted and reuses the authentication whenever Leadfeeder app is called in workflows. That allows your sales automations to run without your attention, per defined schedule [7]. Explore documentation [6] for a detailed list of fields that Leadfeeder supports.
The following table illustrates what fields Leadfeeder integration require during authorization flow inside our workflow builder [4].
Video slide demonstrates how Leadfeeder is connected in WEXTL builder [4].
| Field | Type | Help |
|---|---|---|
API KeyRequired | password | You can generate your unique authentication token at API settings. |
Connect Leadfeeder to popular apps on WEXTL
Enter a name of the other app you want to sync with Leadfeeder below. Click on selected app to explore integration options with Leadfeeder. If the app you search for is not available in WEXTL yet, you can use HTTP node [10] instead to integrate it directly.
Example automation with Leadfeeder integration
Select Watch New Leads trigger from Leadfeeder - this will be a starting point in your automation. Whenever event happens in Leadfeeder, workflow will start [7] from Watch New Leads node.
Search for Search Lead Visits, connect it as the next step of integration sequence. You can use filters between Watch New Leads and Search Lead Visits, so only important data pass from Watch New Leads to the next step. WEXTL gives you full control over the process of Leadfeeder automation. All parts of workflow are visible on the canvas [4].
Leadfeeder on WEXTL has 14 modules for combining sales automations. Explore Leadfeeder documentation for more.
Video slide demonstrates how Watch New Leads and Search Lead Visits [6] nodes are used in Leadfeeder workflow.
Frequently asked questions
Common questions about automating Leadfeeder in your workflows.
Leadfeeder has 2 triggers, including "Watch New Leads" and "Watch Visits". Triggers are start points of the workflow, and automations may start from them.
Integration has 12 actions, including "Get a Custom Feed", "Get a Lead", and "Get an Account", and more. Refer to our Leadfeeder Documentation for detailed inputs and outputs.
No. Most automations are built visually on the canvas by picking triggers, actions, and mapping fields. You can add custom JavaScript with Functions when advanced logic is needed — but our customers do that in rare cases [4].
Yes. Connections are authenticated per account, credentials are encrypted at rest, and you can enforce approvals and team-level access controls on any automation.
The Leadfeeder integration on WEXTL runs directly on its vendor public API — every field name, authentication method, and rate limit is controlled by Leadfeeder official API and covered in documentation [3]. WEXTL handles the request signing and pagination for you.
Absolutely. Where Leadfeeder provides native webhooks, you can use instant triggers to eliminate polling delay. For custom webhooks, WEXTL offers Custom Webhook node, so you can start automation whenever Leadfeeder or any other service sends event to webhook URL.
WEXTL is an AI-first visual canvas. The platform allows you to describe automation in plain text — and AI will wire nodes for Leadfeeder inside the workflow builder [4]. You can also use built-in workflow nodes (AI Agent, Human in the Loop, Condition, Aggregate Results) in pair with Leadfeeder modules to craft complex integration flows with branches, filtering, and conditional logic. There are absolutely no limits of what you can build.
References
List of sources used to gather information about the Leadfeeder integration.
- Leadfeeder integration source code, module specs and credentials implementation.
- Internal Leadfeeder integration documentation, structured input and output parameters, scopes, and authentication methods.
- Official Leadfeeder vendor API documentation — used to verify field meanings, authentication flows, and anything our own specs don't fully capture.
- WEXTL® Visual Workflow Builder, anonymized data from our technical support team.
- WEXTL® Apps Library
- WEXTL® Leadfeeder App Documentation
- WEXTL® Workflow Scheduler
- WEXTL® HTTP node documentation